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Big Corporations Still Haven’t Gotten the Memo…

By Jim Taft
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The world may be healing, but the wounds are deep and the recovery is still in doubt. 

Woke ideology is far from dead; it just suffered a setback and not a total defeat with Trump’s victory. ESG is still a thing. The World Economic Forum is still plotting to make us eat bugs. Human Resources departments and higher education are still pockets of insanity. 

And the cultural elite is still doing their best to turn the world in a gender-spectrum commie paradise filled with perverts who look like they failed the casting call for the Hunger Games’ Panem population. 

You can see this playing out in lots of places, but Jaguar does a fine job encapsulating the vision of the cultural elite in their rebrand of the company. Watch their ad. 

Jaguar, WTF man? 

One of the biggest misconceptions about the modern economy is that big corporations are creatures of capitalism and thrive in a competitive environment. Nothing could be further from the truth in most cases. As the corporations become fat and happy, they often devolve into little socialist states run by bureaucrats, and selling products is secondary to creating a utopia for the bureaucrats at the top of the heap. 

Entrepreneurs don’t run big corporations; bureaucrats do. Making and selling things is how they fund their empire-building. Doing so is important, but hardly as important, creating a culture that coddles the organization’s elite. There are exceptions to this rule–ironically, liberal Apple has maintained a product-focused culture and ruthlessly capitalist mindset next to its culture creation somehow. 

Companies like Tesla and SpaceX, and even Big Tech companies when they were startups, focus on product development and taking market share. Big corporations do this:

It’s sad to see Jaguar go down this path, although it was predictable. I was always a fan of the XJ  series of cars, which struck me as the epitome of cool. I would never buy one because they were supposed to be hell to maintain. I prefer my Lexus which is quiet, comfortable, reliable, and a bit boring. 

Jaguar was the Bond car, and a superspy behind the wheel doing masculine things with a feminine woman was an image with which I grew up. 

Much like Bud Light ditching its frat boy customer base and Disney Star Wars turning Space Witches into the good guys and Jedis into the bad guys, Jaguar is lighting its brand on fire to please the sensibilities of the woke technocrats who imagine themselves the rightful rulers of mankind. 

Jaguar may think it is introducing us to the future, and Kathleen Kennedy may think that the “Future Is Female,” but most people just want a cool looking or practical reliable car, not a bunch of nonbinary models producing nothing but off-putting vibes and, by the way, no car.

I guess we are supposed to own nothing and be happy while watching freaks being freaks. 

Given the huge cultural shift we are experiencing right now, it is easy to forget that the bad guys are still firmly entrenched in most of the commanding heights of our culture. The work of rooting them out is far from complete. 

The election of Trump and the awakening of the normal people is just the beginning of the fight to retake our culture. 

Let’s get to work. 



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