NBA star LeBron James announced he is stepping away from social media “for the time being,” sharing his frustrations with negative coverage in the sports media.
The announcement, which James posted on Instagram, was accompanied by a message supporting a statement made by sports agent Rich Kleiman.
James informed his followers of the hiatus with a post that read, “And with that said, I’ll holla at y’all! Getting off social media for the time being. Y’all take care.”
And with that said I’ll holla at y’all! Getting off social media for the time being. Y’all take care ✌
— LeBron James (@KingJames) November 20, 2024
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The announcement followed his endorsement of Kleiman’s remarks criticizing the sports media for its focus on “negative takes.”
Rich Kleiman, best known as NBA star Kevin Durant’s agent, posted his comments earlier, lamenting the prevalence of negativity in sports reporting. “With so much hate and negativity in the world today, it confuses me why some of the national sports media still think that the best way to cover sports is through negative takes,” Kleiman wrote.
James’s comment of “Amen” suggested strong agreement with Kleiman’s viewpoint.
AMEN!! @richkleiman pic.twitter.com/OZr9e1CVbY
— LeBron James (@KingJames) November 20, 2024
Kleiman’s post called for a shift in how sports are covered, advocating for a more positive approach that reflects the unifying power of sports. “We can all acknowledge that sports is the last part of society that universally brings people together. So why can’t the coverage do the same?” Kleiman asked.
The agent added that large platforms have the ability to promote positivity in sports coverage, which he believes could serve as an escape from “real-life negativity.”
He cited examples like Olympic events and projects involving former NBA player JJ Redick and James himself as models for the future of sports media.
Before announcing his social media break, James had already voiced frustrations about critics on the platform.
In a post earlier this week, he defended University of Colorado football coach Deion Sanders and the team’s success under Sanders’s leadership.
“I don’t hear non of those @CUBuffsFootball @DeionSanders HATERS being up front and loud! They’re in hiding now!” James wrote. “Coach Prime said ‘We Coming.’ Well it’s ‘We Here’ now. Love what’s going on there in Boulder.”
I don’t hear non of those @CUBuffsFootball @DeionSanders HATERS being up front and loud! They’re in hiding now! . Coach Prime said “We Coming”. Well it’s “We Here” now. Love what’s going on there in Boulder.
— LeBron James (@KingJames) November 16, 2024
James has previously used social media to engage with fans, address critics, and share opinions on a range of topics.
His decision to step away temporarily comes as he prepares for the upcoming NBA season with the Los Angeles Lakers.
Social media users proceeded to roast James…
Friendly reminder that LeBron James is a 40-year-old man announcing his social media hiatus the same way high school girls do.
You’re a grown man— just log off. Why do you have to announce it to the world? https://t.co/Cxm0FXzCSC
— Addison Smith (@AddisonSmithTV) November 20, 2024
MJ, Magic, Bird & Kobe never took breaks from social media when they were playing because they could handle criticism unlike you, LeBorn. If you’re such a good player, how come you’ve lost 6 NBA Finals? Checkmate, Bronsexuals.
— Barry (@BarryOnHere) November 20, 2024
X isn’t an airport. Departure announcements aren’t necessary. Just GTFO, LeBooty
Enjoy conjugal visits with ya boo thang, Diddy
— It’s Tiff (@TiffMoodNukes) November 21, 2024
Grown man tweetin like a 15-year-old pick me girl
This is somebody’s GOAT yall
— Olympic Bean (@olympicbean) November 20, 2024
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