Legendary Hollywood Director Teams Up with the Secret Service for Epic Super Bowl Ad [WATCH]

Hollywood director Michael Bay, known for blockbuster films such as Pearl Harbor and Armageddon, has directed a U.S. Secret Service recruitment advertisement that aired during Sunday’s Super Bowl.

The ad was produced in just nine days and is part of an effort to restore the agency’s reputation and attract new recruits following a period of controversy.

The need for recruitment and reform became evident after the Secret Service faced intense scrutiny over its handling of the July 13, 2024, assassination attempt on then-candidate Donald Trump at a rally in Butler, Pennsylvania.

Dennis Quaid’s #1 Warning for Americans

Following the attempt on Trump’s life, questions were raised about the agency’s response time, the adequacy of his security detail, and reports that agents on the ground had received but failed to act on warnings from onlookers.

Additionally, concerns about the agency’s recruitment priorities under then-Director Kim Cheatle came to the forefront.

Cheatle resigned in the wake of the attack, and after Trump’s return to the White House, he appointed Sean Curran as the new director of the Secret Service.

Curran has prioritized recruiting highly qualified candidates to strengthen the Secret Service. To achieve this goal, the agency turned to Michael Bay to produce a high-profile recruitment campaign.

Through a spokesperson, Curran explained his decision to move quickly on the project:

“As Director, my focus will always be to lean forward to meet the needs of our workforce,” Curran said.

He further stated that he “empowered the team to identify a novel and expedient approach that leveraged one of the most recognizable Directors to produce a representation of the men and women behind the Secret Service within nine days while ensuring compliance with requisite rules.”

Bay, who was seen last week in White House pool footage shaking hands with President Trump as he boarded Air Force One at Joint Base Andrews, was reportedly filming portions of the recruitment ad at the time.

In a statement to CNN, Bay explained his vision for the project:

“I came up with the concept for the PSA that America was founded on the idea of freedom. Throughout our short but powerful history as Americans, we have always stepped forward in times of need. This was a spot to honor the true silent heroes who protect the leaders of our democracy.”

The final product is a cinematic portrayal of the Secret Service, featuring both historic moments and challenges faced by the agency, including footage from the JFK assassination.

If you weren’t able to attend tonight’s big game, you missed a jumbotron highlight!

For 160 years, our agency has been a witness to history; and since 1901 we’ve protected the most important people and events, including #SuperBowlLIXhttps://t.co/BxpOgr5wut pic.twitter.com/SVLwiis4fE

— U.S. Secret Service (@SecretService) February 9, 2025

The ad aims to emphasize the agency’s commitment to returning to its foundational mission and seeking recruits who are ready to serve at the highest level.

With a $2 million budget and a Super Bowl advertising slot, the recruitment campaign is expected to reach a massive audience.

The ad highlights the need for competent and dedicated individuals to join the ranks of the Secret Service under its renewed leadership.

As the agency works to rebuild trust and effectiveness, this recruitment push marks a significant step in its ongoing efforts to strengthen its ranks.

The opinions expressed by contributors and/or content partners are their own and do not necessarily reflect the views of LifeZette. Contact us for guidelines on submitting your own commentary.