Democrats Are Shocked They Agree With Conservatives On Cracker Barrel Neutering

Leave it to Democrats to boldly speak truth to power.

“We think the Cracker Barrel rebrand sucks too,” posted the Democratic Party’s X account. Attached is a version of Norman Rockwell’s “Freedom of Speech.” The painting communicates bravery in dissent. The willingness to air an unpopular opinion, no matter the social cost. In essence: Everything the Democrats are not.

We think the Cracker Barrel rebrand sucks too pic.twitter.com/XSzZcVQVd0

— Democrats (@TheDemocrats) August 21, 2025

David Hogg, left-wing activist and former co-vice chair of the Democratic National Committee (DNC), also chimed in.

“Let’s bring the country together and all agree this is bad and needs to be reversed immediately. Not for the left or the right but for America,” Hogg wrote on X. 

“Cracker Barrel sucks” is not an unpopular opinion. Despite what Cracker Barrel CEO Julie Felss Masino may believe — or want to believe — the Cracker Barrel hate train is swiftly chugging across social media. 

There is a tinge of partisan politics to the critiques. Some count Cracker Barrel’s rebrand as the latest instance of an awful marketing move designed to liberal-wash a legacy brand. See: Jaguar, Bud Lite, Star Wars. (RELATED: Cracker Barrel Barrels Toward Disaster With Hideous Marketing Move)

It doesn’t help that America First Legal (AFL) is petitioning the U.S. government to investigate Cracker Barrel for “potential violations of federal and state civil rights laws stemming from its discriminatory diversity, equity, and inclusion (DEI) policies.” America First Legal claims — on the basis of pretty solid evidence — that Cracker Barrel is using “diversity” as a proxy to evaluate employees on the basis of race and sex.  

The New York Times article on Cracker Barrel’s disastrous rebranding effort admits what we all knew: the destruction is deliberate and entirely ideological in nature.

It’s why they went gay, started serving alcohol, removed the Americana, and inserted woke nonsense throughout… pic.twitter.com/v73tqzAhDZ

— Sean Davis (@seanmdav) August 21, 2025

But you don’t have to know anything about Masino, or Bud Lite, or Cracker Barrel’s internal policies to know their new logo is terrible. You just need a semblance of familiarity with Cracker Barrel restaurants and a semblance of taste. 

Look at restaurant chain Steak ‘n Shake, which capitalized on the Cracker Barrel outrage without wading too far into politics. (RELATED: Steak N’ Shake Beefs With MAHA Influencers Over Swapped Ingredient In Fries)

Sometimes, people want to change things just to put their own personality on things. At CB, their goal is to just delete the personality altogether. Hence, the elimination of the “old-timer” from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to… pic.twitter.com/Aoml8ZOfuT

— Steak ‘n Shake (@SteaknShake) August 21, 2025

Democrats’ timidity is partially a reluctance to avoid conceding ground to the right. But their attitude is also that of people who have conceded truth to mass opinion. At least, mass opinion among Ivy League idealogues.

Follow Natalie Sandoval on X: @NatSandovalDC