NYC Jewelry World Erupts as Viral Brawl Lands Jewelers in Handcuffs [WATCH]

A heated dispute between well-known New York jewelers escalated into a physical altercation Friday, prompting police response and resulting in assault arrests, according to video evidence and statements from law enforcement.

The incident involved Maksud Agadjani, the owner of TraxNYC, and George and Freddy Akay of Akay Diamonds.

Agadjani, who has built a significant online following with more than 3 million followers on Instagram, accused the Akays of using his name to defraud customers, a claim that sparked a public confrontation.

Video posted by Agadjani shows him approaching the Akay Diamonds booth and aggressively confronting one of the men.

In the footage, Agadjani is seen screaming directly into a man’s face, repeatedly calling him a thief while shouting profanities. The video captures a chaotic scene as bystanders gather and attempt to intervene.

At one point, Agadjani appears to be pulled away from the booth by others in the crowd. Moments later, the confrontation resumes.

Another man is seen spitting in Agadjani’s face, which immediately leads to a violent brawl.

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The footage shows shoving and punches being thrown as multiple individuals become involved.

NEW: Jewelers George and Freddy Akay arrested after being confronted by Maksud Agadjani, owner of TraxNYC, who accused them of using his name to rip people off.

Agadjani was sent to the hospital after being assaulted by the men.

George and Freddy were both arrested on… pic.twitter.com/FWpMcDC1Ep

— Collin Rugg (@CollinRugg) January 3, 2026

Following the incident, Agadjani shared additional videos and images on social media documenting what he said were injuries sustained during the altercation.

In one video, he displayed visible redness on his neck, which he claimed resulted from an attempt by the Akays to strangle him.

He also pointed to a red mark on his head, saying he had been struck during the fight.

Agadjani repeatedly alleged that George and Freddy Akay attempted to kill him.

In another video, he is seen using what appears to be a nebulizer, a device commonly used to treat respiratory conditions, while continuing to accuse the men of wrongdoing and describing the encounter.

The New York Police Department confirmed that officers responded to a report of an assault related to the incident.

According to the NYPD, officers were informed upon arrival that two men had approached an alleged male victim and that a verbal dispute escalated into a physical confrontation.

Police said that two individuals punched the alleged victim with closed fists, causing minor injuries.

The victim was transported to a local hospital, where he was listed in stable condition.

Law enforcement officials confirmed that George and Freddy Akay were both arrested on assault charges in connection with the altercation.

Authorities did not release additional details regarding the charges or whether further legal action is expected.

Media outlets reached out to both George and Freddy Akay for comment following the arrests. Freddy Akay declined to comment.

No public statement was immediately available from George Akay.

The incident has drawn widespread attention due to the high-profile nature of the individuals involved and the dramatic footage circulated online.

Agadjani’s large social media presence amplified the reach of the videos, which quickly spread across multiple platforms.

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