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Turning Point USA officials say the organization’s first-ever “All-American Halftime Show” reached tens of millions of viewers across digital, partner, and television platforms, with final audience numbers still being tallied days after the broadcast.

According to Turning Point USA spokesman Andrew Kolvet, the alternative halftime production accumulated at least 25 million views across all platforms, based on early counts, and may ultimately reach far higher once delayed reporting from partners and television ratings are included.

The show featured performances from Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett and was scheduled to begin just minutes before Bad Bunny’s Super Bowl LX halftime show.

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The production ran concurrently with the official halftime performance, offering viewers an alternative broadcast promoted by Turning Point USA.

Within minutes of the start of the All-American Halftime Show, live viewership on Turning Point USA’s main channel surged rapidly, surpassing 5 million viewers. Kolvet said that figure represented only a portion of the total audience watching across various platforms.

While appearing on Fox News with Brian Kilmeade, Kolvet described the initial response as exceeding expectations.

“Yeah, it was a kind of blew our minds actually a little bit, Brian. And we, you know, we saw at one point across all the different social channels, we saw over 10 million concurrent views,” Kolvet said.

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He explained that the number included combined audiences from multiple platforms hosting the livestream.

“So that was adding up all of rumble and all of our partners just on the social side,” Kolvet said.

“So, and now we, the numbers keep trickling in. I mean, right now, as I’m sitting here, YouTube’s numbers keep updating, keep updating. And so we’re trying to put it all together. What I can safely say is that we are now over 20 million viewers across just socials.”

Kolvet noted that those figures do not yet include viewership from partner subscription services, including Daily Wire+, or from cable television broadcasts.

He said those numbers are expected to be delayed, in some cases by a full day or more.

Kolvet added that the All-American Halftime Show also aired on several cable news networks, further complicating immediate efforts to calculate total audience reach.

As a result, the final viewership count is expected to take several days to complete.

“As you know, sometimes the ratings take a little while, but that’s 20 million viewers. And we don’t know how many people were gathered together, three, four, 10 in a room watching together. So we’re going to try and put a final number on that when we can,” Kolvet said.

Turning Point USA has emphasized that the show was designed as a national broadcast alternative during one of the most-watched television events of the year.

The organization promoted the event heavily in advance through its digital channels and partner networks.

Kolvet also confirmed during the interview that Turning Point USA plans to repeat the halftime production next year.

“So we are going to commit to doing this again next year. We’re going to do another halftime show for the country next year. So I’m breaking a little news here, Brian,” he said.

Kolvet suggested that final audience numbers for this year’s event could ultimately be significantly higher than current estimates once all platforms are accounted for.

“I can tell you that’s a shot across the bow. People are paying attention. And, you know, if you give us a year to plan this thing, I’m really excited to see what we can pull off. But we got to do it for the country,” he said.

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As ratings continue to be compiled from digital platforms, partner services, and television broadcasts, Turning Point USA officials say they expect a clearer picture of the All-American Halftime Show’s full reach in the coming days.