Robert F. Kennedy Jr. said a Super Bowl advertisement addressing the nation’s health crisis delivered an urgent message about what he described as an existential threat to the United States, warning that rising chronic disease rates are undermining national security, public safety, and economic stability.
Kennedy argued that the scale of the health crisis now facing the country goes far beyond individual lifestyle choices and represents a systemic failure with far-reaching consequences.
“It’s an extraordinary, powerful ad. I think it’s the most important ad in Super Bowl history, because it’s a crisis Peter that’s existential for us now,” Kennedy said.
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He pointed to statistics he said underscore the severity of the situation, particularly among young Americans.
“77% of our kids cannot qualify for military service. The obesity is off the chart. 38% of American teens are diabetic or pre diabetic, and the cost to our country is ruinous,” Kennedy said.
Kennedy contrasted current spending levels with those during his uncle’s presidency, arguing that chronic disease has become one of the most destabilizing forces in the federal budget.
“When my uncle was President, we spent zero on chronic disease in this country. We spent $4.3 trillion a year, and it’s growing faster than anything in the budget, and it’s going to bankrupt us,” he said.
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He described the crisis not only as economic and medical, but as deeply cultural and psychological.
“It’s really it’s a spiritual warfare, because this is a spiritualized this affects mental health, despite what the New York Times says,” Kennedy said.
Kennedy cited decades of research suggesting that physical health plays a major role in mental health outcomes and public safety.
“75 years of peer reviewed science that show that improving your health is going to improve even the symptoms of schizophrenia, of ADHD, of bipolar disorder,” he said.
He also referenced studies on prison reform, arguing that nutrition has a measurable impact on violence and behavior.
“When you give people in prisons real food, the violence goes down by 40% use of restraints goes down by 75% the food is affecting everything that we did,” Kennedy said.
Kennedy framed the issue as one of national defense, arguing that the scale of harm would be viewed very differently if it came from an external adversary.
“We are this is warfare. If a foreign enemy or adversary did this to our country, poison them at mass scale. We’d consider it an act of war, and we are poisoning our children at scale at a cellular level, and it needs to stop,” he said.
While criticizing government inaction, Kennedy emphasized that his approach does not involve heavy-handed regulation or consumer bans, aligning his remarks with a limited-government philosophy.
“And the government, you know, the Trump administration, does not believe in being a nanny state. It’s not going to tell you you cannot buy this, you can’t eat if you want to buy donuts, you should be able to do that. We live in America,” Kennedy said.
Instead, he argued that responsibility ultimately lies with individuals, supported by transparency and access to accurate information.
“Americans have to be the CEO of their own health. They have to take control of it, and we’re equipping them with the tools to do that. We’re telling them what the science says. We’re telling them what kind of food that they should be eating,” Kennedy said.
He concluded by calling for a broad national effort to address the crisis.
“It’s up to everybody to do that, and it’s really going to be a civics project from now on,” Kennedy said.
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