Super Bowl ratings DROP — and the NFL’s decline has begun

The NFL may be touting Super Bowl LX as another ratings success, but BlazeTV host Jason Whitlock believes the fine print tells a very different story.

“The ratings dropped for the Super Bowl and for Bad Bunny, and they got to spin it in some sort of way,” he says, though he notes there is “no positive spin on what just happened.”

“The viewership’s down 2% to 124 million,” Whitlock points out.

“If you read the fine print of the stories that are coming out and trying to spin these Super Bowl ratings, it actually tells the real story,” he explains, before reading an excerpt from a Front Office Sports report.

“Notably, this was also the first Super Bowl with Nielsen’s Big Data + Panel measurement process. The methodology, first introduced last September, brings in millions of additional data points from set-top boxes and smart TVs. That expanded view of the market has helped produce viewership gains across much of live sports, and particularly pro and college football — but not with the Super Bowl,” the article reads.

“What that means is since September, when we rigged up this new accounting system at Nielsen that counts all of these extra people, we’ve boosted up the TV ratings for football. And since September, everybody in live sports has been benefiting from this new calculation and new system that keeps producing these record ratings,” Whitlock explains.

“They had a system in place designed to boost the ratings of the Super Bowl and didn’t boost the ratings of the Super Bowl. That’s an indicator. That’s an indicator that the NFL and the Super Bowl are losing their grip. They’ve become too arrogant,” he continues.

Whitlock believes that the drop in ratings means that “people are finally starting to wake up to the diminished content.”

“They’re producing more content, and they’re giving us more content, but the content is no good,” he adds.

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