Green Bay Packers CEO Says Revenue Push Needed to Stay Competitive

Green Bay Packers president and CEO Ed Policy said adjustments might be necessary as the NFL’s only publicly owned franchise attempts to remain financially competitive in the long term.

Policy spoke Friday as the Packers released their annual expenses and revenues for the 2026 fiscal year. The release came three days before the organization holds its annual shareholders meeting.

“It’s like other teams have access to this ATM machine that we just don’t have right now,” Policy said.

The Packers reported an operating loss in a non pandemic year for the first time since the 1990 fiscal year. The team’s overall net income was up 54.8%.

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The Packers had $132.5 million in net income. That figure came due to the $133.6 million they received in nonoperating revenues.

The nonoperating revenues included gains in corporate investments. They also included the Packers’ share from ESPN’s purchase of NFL Network.

Each of the NFL’s 32 teams received $453.2 million from the league. The total mainly came from TV contracts.

In operating costs, the Packers reported $753 million in revenues and $754.1 million in expenses. Revenues were up 4.7%, but expenses increased 18.7%.

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Policy said the rise in expenses was due to a $130 million increase in player costs. The Packers acquired edge rusher Micah Parsons from the Dallas Cowboys last year and signed him to a contract with $188 million and $136 million guaranteed.

The Packers also accelerated payments to some players who were traded. That detail was included with Policy’s comments about the rise in expenses.

“We’re going to have to be more aggressive with revenue generation going forward,” Policy said. “We all know the cost of competing in the NFL is going up, and other teams have access to capital sources that we just don’t have.”

Policy noted that the ability of other NFL franchises to sell minority interests in their team puts the Packers at a potential disadvantage in the long run. He gave an example involving a team selling a portion of its equity.

“For example, a team can sell 5 to 10% of their equity without giving up any controlling interest in the team, and they could raise more money than we have in our capital reserve fund in just a matter of months,” Policy said.

Policy emphasized that the Packers have no plans to sell naming rights to Lambeau Field. He said they are willing to do that with their practice facility.

The football field at Titletown already has been renamed Emplify Health Field under a new sponsorship deal. Titletown is the development just west of Lambeau Field featuring offices, shops, restaurants and apartments.

The Packers also are planning more events at Lambeau Field. The source cited the Luke Combs concerts that happened in May and the Notre Dame and Wisconsin football game that will take place Sept. 6.

“I feel very good about the Packers’ financial strength and condition in the medium term and the short term, certainly,” Policy said. “But we are keeping a very close eye on some of these long-term trends, looking at how they impact us and our financial health in the long term.”

Policy’s comments were tied to the Packers’ annual expenses and revenues for the 2026 fiscal year. The organization released those figures before its annual shareholders meeting.

The Packers’ operating figures listed $753 million in revenues and $754.1 million in expenses. The same report said revenues were up 4.7%, while expenses increased 18.7%.

The team’s net income was listed at $132.5 million. The Packers received $133.6 million in nonoperating revenues, including gains in corporate investments and their share from ESPN’s purchase of NFL Network.

Policy’s example on minority interests focused on what another team can do without giving up controlling interest. He said such a team could raise more money than the Packers have in their capital reserve fund in just a matter of months.

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