Explaining Mamdani’s appeal to the young, with polling

It’s a sad week for the de facto capital of the world, New York City. The epicenter of American finance, media, and dynamism now enters a self-imposed trajectory of decline.

But those of us on the populist right should not merely shake our heads and bemoan the extremism of Zohran Mamdani, frightening though it is. Instead, we must understand his appeal, so that we might effectively counter his un-American ideas and continue to build on our 2024 triumph by earning further big gains nationally among young voters.

We have much to learn from Mamdani, even though he is a dangerous Marxist. Establishment Republicans have no effective answer to this kind of populism.

Polling shows the pathway to that success.

First, the great news. Young voters have swung massively to the right over the last three presidential election cycles. President Trump won young men in 2024, and overall, voters 35 and under shifted materially from a +37% preference for the Democrats in 2016 to only a +13% preference in 2024, cutting the young adult margin by two-thirds in just over eight years. It represents a massive macro shift.

In addition, a new national poll of 2,100 voters ages 18-25 shows a substantial rejection of Democrats’ radicalism on key social issues, especially transgenderism and free speech. Simultaneously, young voters express extreme frustration with the current economy, creating a clear opening that Mamdani drove a campaign truck right through.

So, backed by data, here are the three lanes of success that Mamdani exploited.

‘Affordability’ is key

Even though all of his Marxist answers are wrong and immoral, Zohran is laser-focused on the issue that matters most to voters, especially younger ones. Most young citizens have not benefited from the massive run-up in asset prices in recent years. Without substantial holdings of equities or real estate, they struggle to afford the staples of life amid sky-high costs. Even worse, the job market got substantially tougher for young adults, adding even more angst.

These voters correctly blamed the Democrats for the pain of Bidenomics, but that anger has now shifted over to Republicans, fair or not.

Right now, per TIPP Insights polling, only 24% of young adults rate Trump’s performance on the economy as “good” or “excellent,” while 54% rate it as “poor” or “unacceptable.” On inflation, using letter grades, only 6% of young independents give the president an A, while 44% deliver an F.

Mamdani smartly dove into this issue. All his proposed solutions will only make inflation worse, of course, from “free” public transit to lavish benefits for illegal aliens. But regardless, he fixated on what matters to voters, especially young ones.

Media skills

After watching Mamdani throughout the campaign, it’s clear he hates the founding principles and history of the United States. He exemplifies how America’s immigration system — even its lawful pathways — too often imports people who reject the nation’s heritage rather than embrace it.

That said, as a media professional, I can only respect his acumen in front of the cameras.

In this new digital age, which President Trump helped create, successful politicians must be able to perform effectively. Mamdani exudes charisma and likeability. His youth and enthusiasm captivated voters, especially those in the streaming/TikTok spaces.

Media savvy combined with lots of ludicrous promises of freebies is a pretty powerful approach in this populist age. Young people are especially receptive to the heavy use of new/alternative media. TIPP Insights shows that only 31% of independent young adults have positive sentiment for legacy media, and only 34% of young women.

Focus on home

Perhaps the most compelling moment of the campaign for Mamdani was during the July debate, when all candidates were asked where their first foreign visit would be as mayor of New York. All of them said Israel, with Ukraine thrown in as well. But Mamdani gave a truly “New York First” answer instead, one that might well have been uttered by a MAGA partisan. He said, “I would stay in New York City.”

That answer clearly appeals to young voters, who are decidedly non-interventionist abroad. For example, a whopping 69% of young men think we “intervene too much in foreign conflicts.” Only 26% of young adults think the United States should remain involved in Ukraine if Putin and Zelenskyy cannot reach a settlement soon.

RELATED: The kids aren’t all right — they’re being seduced by socialism

Photo by Michael M. Santiago/Getty Images

That non-interventionism seeps over into a very negative view of Israel among young voters. Survey results found that only 25% of them have a positive view of Israel, versus 52% negative. Among young independents, only 18% have a positive view of Israel.

Therefore, Mamdani probably did not generate the blowback he deserved for extremist postures, such as embracing a pro-terror jihadi who was implicated, but unindicted, in the 1993 World Trade Center bombings.

We have much to learn from Mamdani, even though he is a dangerous Marxist. Establishment Republicans have no effective answer to this kind of populism, because their default is always “cut taxes for the wealthy and go to war.”

The MAGA movement has a very different vision — one that can appeal to reasonable young people in increasing numbers — to continue this patriotic, populist surge for decades to come.

Editor’s note: This article was originally published by RealClearPolitics and made available via RealClearWire.