KelTec Commercial Triggers Anti-Gunners

There’s been a push lately to try and hold gun companies accountable not just for what they do, but for what third parties do. The hope among many anti-gunners is that they can leverage companies’ advertising, saying it encourages illegal behavior, and then try to hold them responsible for it.

Among other things, of course.

The truth is, though, that if all the gun control laws on the books work as advertised, it doesn’t really matter all that much what the ad copy says, right?

Well, it’s likely to shift at least some marketing in the gun industry.

KelTec is not among them. The company has cranked out an ad that seems tailored specifically to give anti-gunners fits.

And Everytown’s “newsroom” seems to have completely lost its mind in freaking out over this one last week:

Last week, Florida-based gun maker KelTec debuted a new commercial on YouTube that pushes boundaries and takes gun industry marketing to a new low. Styled after modern action movies, the commercial shows three men infiltrating a San Francisco nightclub, shooting their way into a warehouse, and gunning down anyone who stands in their way with fully automatic fire, all to steal a briefcase and deliver it to a client.

The gunmen are armed with KelTec’s new MP50, a select-fire submachine gun that can fire 5.7x28mm rounds — high-velocity ammunition designed to travel twice as fast as a typical 9mm round to penetrate body armor — in semi-automatic and fully automatic modes. The MP50 also uses 50-round magazines that are installed along the bottom of the barrel “for faster reloads and improved ergonomics.”

Federal law prohibits civilians from owning fully automatic weapons like the MP50, and text at the end of the video notes that the MP50 was “designed exclusively for law enforcement and military personnel.” But the video’s title and caption also advertise a semi-automatic version, called the KP50, that KelTec is now selling to civilians in pistol and short-barreled rifle configurations.

Questions Raised by the KelTec Video

It’s become a common practice for gun manufacturers to use fully automatic, military-style weapons to market semi-automatic clones to civilians. Gun makers and influencers have also produced videos where men cosplay as soldiers with military-style weapons. But the KelTec video is unique because the gunmen are not identifiable as military or law enforcement personnel. Instead, they could be contract killers or mercenaries. The video also offers no clues as to what is inside the briefcase, or who it is delivered to, raising questions about the intended purpose of the MP50 and KP50.

But, of course, because this is from a gun company, they freaked out, using the term “hit squad” in their headline, and doing nothing in the body of this post to suggest they really see it as anything else.

Yet the fact that in this ad, you never see the McGuffin in the briefcase can mean any number of things. Mostly, though, what we’re to take away from this is that KelTec has a new product out that fills the PDW niche, has a massive magazine capacity, and that they wanted to look dope as hell in action shots.

That’s it.

It’s funny that cars kill more people than guns each year, but they don’t blink about car commercials that show drivers acting like part of the Fast & Furious franchise’s stunt crew. They don’t blink about cars that can accelerate faster than is necessary to reach the speed limit on even empty highways. They don’t worry about action shots involving vehicles of any kind.

So why is it that this is a problem?

Because it’s a gun and they’re against literally anything that might hint that guns aren’t horrible.

KelTec knows that action shots do a lot more good to sell a product than someone just going to the range. I’ve seen those ads, and they’re boring. This looks like the gun is auditioning for the next John Wick movie, which has sold a lot of guns on its own, if we’re being honest. That’s all this is.

And, if there were any mythical “hit teams” running around, the odds are good they couldn’t obtain any of these guns legally, anyway. Of course, Everytown is invoking the idea of these clandestine, illicit teams that kill everyone and steal things that only exist in the movies, all as a way to scare people into trying to lash out at the company.

But I wouldn’t be surprised in the least to find out that KelTec did this just to troll them.

Frankly, they need trolling.

Editor’s Note: The mainstream media continues to lie about gun owners and the Second Amendment. 

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