‘Sex recession’: Study suggests Americans have lost their mojo

Movies and television programs reportedly have significantly more sexual content, nudity, and immodesty now than those shown just a few decades ago. The so-called “adult entertainment” industry has, meanwhile, exploded, with one projection suggesting that it will grow from an estimated global market size of $58.8 billion in 2023 to $74.7 billion by 2030.

While depictions of sex are ubiquitous in the media, a new study suggests that the real thing is disappearing from the lives of everyday Americans.

The delay and avoidance of marriage appear to be another major factor.

Citing General Social Survey data, the Institute for Family Studies recently indicated that “Americans are having a record-low amount of sex.”

Whereas in 1990, 55% of adults ages 18 to 64 reportedly were having sex at least once a week, that number reportedly dropped to less than 50% by the turn of the century. As of last year, the percentage of adults ages 18-64 having sex weekly had fallen all the way down to 37%.

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When it comes to individuals ages 18-29 who reported not having sex in the last year, the number held steady at around 15% of respondents until 2010. However, between 2010 and 2024, that number skyrocketed to 24% in the General Social Survey.

There appear to be numerous factors at play, including shifting social norms; libido-killing prescription drugs; the pandemic; decreasing alcohol consumption; the interpersonal impact of social media, gaming, and the smartphone; and pornography. The delay and avoidance of marriage appear to be another major factor.

Dr. Brad Wilcox, professor of sociology at the University of Virginia and director of the National Marriage Project, and Lyman Stone, director of the Pronatalism Initiative at the IFS, noted in a 2019 article in the Atlantic that married people have sex more often but that the share of adults who are married was falling to record lows.

Whereas 46% of married men and women ages 18-64 reported having weekly sex, only 34% of their unmarried peers reported the same, said the new IFS study. However, married couples are also facing a so-called “sex recession,” as 59% of married adults ages 18-64 reportedly had sex once a week in the period between 1996 and 2008.

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The new IFS study noted that younger generations are having less sex than their predecessors did in part because of a “decline in steady partnering, especially in marriage, and a decline in sexual frequency within couples.”

This “sex recession” has some obvious implications besides youngsters’ joylessness.

Data released by the Centers for Disease Control and Prevention in July revealed that U.S. fertility rates dropped to an all-time low in last year, with 1.599 children being born per woman. For comparison, the latest reported fertility rates in Australia, England and Wales, Canada, and China are 1.5, 1.44, 1.26, and 1.01, respectively.

The fertility rate necessary for a population to maintain stability and replenish itself without requiring replacement by foreign nationals is 2.1.

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