A recruitment video released by the U.S. Army’s 4th Psychological Operations Group-Airborne has drawn widespread attention for its use of symbolic and fast-paced imagery.
The 1:17-second clip, posted November 19 on social media, includes a sequence of visuals such as vintage cartoons, masked individuals, and a group of people staring directly at the camera above the phrase “We are everywhere.”
The 4th Psychological Operations Group, based at Fort Bragg, specializes in influencing the thoughts and behavior of foreign audiences and adversaries.
The unit is often described as conducting operations that shape discourse and perception.
The Army notes that it focuses on “using the power of the mind to persuade opinion and discourse” among the nation’s enemies.
The video begins with the statement, “There is another force applied in combat that we generally don’t think of as a weapon of war. That weapon is words.”
It continues, “Words are weapons… This is psychological warfare,” before ending with the message, “Join PSYOP.”
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By November 26, the video had accumulated more than 15,000 views on Facebook and received hundreds of comments on various platforms.
Viewers pointed out the presence of elements that appear to reference conspiracy theories, the World War II “Ghost Army” known for deceiving Nazi forces, and an image of the internet meme Pepe the Frog dressed as a clown.
At one point in the clip, the phrase “anything we touch is a weapon” appears briefly.
Facebook user Nidia Law wrote, “Watch it over and over again. Great little nuggets of information for us.”
Another commenter, using the name TheJason on Instagram, said, “A lot of crumb drops in this one.”
Leigh Eschew commented on Instagram, “I think y’all have so much fun at work! Would love to be on the other side of this ‘fog show’.”
The Army has stated that psychological operations require candidates with strong analytical and cognitive abilities.
A 2024 U.S. Army article emphasized that PSYOP soldiers must be “very cerebral and analytical,” noting that the organization uses unconventional recruitment methods to reach such individuals.
Recruitment videos from the 4th PSYOP are uncommon and tend to generate interest due to their atypical content.
According to an Army report, “The art of PSYOP relies on persuasion rather than physical force. The tools of the trade are logic, fear, desire and other mental factors used to evoke specific emotions, attitudes and behaviors. The ultimate objective is to persuade enemy, neutral and friendly nations and forces to take favorable actions toward the U.S. and its allies.”
The 4th Psychological Operations Group is frequently referred to as “the ghost in the machine,” reflecting the typically low-visibility nature of its operations.
The group operates from Fort Bragg, one of the largest military installations in the world.
Fort Bragg covers approximately 251 square miles and is located about 65 miles south of downtown Raleigh.
It is home to the 82nd Airborne Division and U.S. Army Special Operations Command.
In sharing the video, the 1st Special Forces Command-Airborne wrote, “PSYOP soldiers help ensure decision-makers, partners, and populations receive the right message at the right time. Quiet professionals. Global impact.”
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