Blue State Loses Big Time as Multibillion Dollar Coffee Giant Flees to Arizona [WATCH]

Dutch Bros Coffee has officially announced the relocation of its corporate headquarters from Grants Pass, Oregon, to Phoenix, Arizona.

The decision follows a phased transition that began last year and now results in a complete shift of the company’s executive operations out of the Pacific Northwest.

I grew up in Grants Pass before moving to Portland almost 20 years ago. Dutch Bros began in Grants Pass and started moving its corporate presence to AZ a few years ago. Oregon had time and opportunity to retain Dutch Bros and make Oregon an appealing home for HQ but failed. pic.twitter.com/k6gbOKFS1t

— andy chandler (@azcfilm) June 11, 2025

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The company confirmed the move this week, stating that consolidating operations in Phoenix would provide both functional and cultural benefits as Dutch Bros prepares for its next phase of national growth.

“Over the past several months, we have seen the functional and cultural advantages of having more of our field support roles working together in one place,” the company said in a statement to the Portland Business Journal.

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Long lines. Slipping experience. Flat stock.

Enter Dutch Bros: a rising fan-favorite with a stock that outpaced $SBUX last fall.

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Chart: SBUX vs. BROS performance
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“To support the next phase of Dutch Bros’ growth, we’re relocating additional roles to our new Phoenix office and making strategic changes to the structure of several teams. Bringing more people together will allow us to better serve our customers and crews across the country. With these changes, the Phoenix office will become our official HQ.”

Dutch Bros grew from a single cart in Grants Pass to a $12 billion brand. Now, it’s leaving Oregon for a more business-friendly climate in Arizona. This is what happens when the Democrat leaders in this state refuse to acknowledge their policy failures and change course.

“Dutch… pic.twitter.com/FiUUDN8iwA

— Oregon Senate Republicans (@ORSenateGOP) June 12, 2025

The move comes after Dutch Bros had already spent millions relocating parts of its workforce to Arizona in 2023.

While the company framed the relocation in terms of growth and operational efficiency, elected officials and residents in Oregon are pointing to broader concerns with the state’s economic environment.

“Dutch Bros has been a fixture in our community for a long time,” said Oregon State Senator Noah Robinson, a Republican representing parts of Josephine County, where Grants Pass is located.

“In general, Oregon is not a friendly business environment.”

Robinson also cited local issues such as homelessness and crime in the Grants Pass area, saying these challenges may have played a role in the company’s decision.

Other Republican lawmakers echoed those concerns, blaming the state’s regulatory and tax policies for contributing to a climate that encourages companies to leave.

Dutch Bros is leaving Oregon because our state has become a hostile environment for businesses. This is happening more and more, and no one in Salem seems to care. If we don’t turn this around soon, Dutch Bros won’t be the only homegrown business that leaves. #ORPol #ORLeg pic.twitter.com/ML1JiFZhq5

— Jeff Helfrich (@JeffHelfrichOR) June 13, 2025

Dutch Bros now joins a growing list of businesses that have opted to move their headquarters or operations out of traditionally blue states in recent years.

The company’s departure leaves Nike as one of Oregon’s remaining corporate heavyweights.

Meanwhile, the economic impacts of losing a major employer like Dutch Bros are expected to be felt throughout the Grants Pass region, where the company has long served as a prominent local presence.

Dutch Bros, which began in Oregon in the 1990s as a small drive-thru coffee operation, has since grown into a publicly traded company with hundreds of locations across the United States.

The brand is particularly well-known among younger consumers and coffee enthusiasts who favor its energetic service style and specialty drinks.

While the company has not publicly cited any single factor as the cause for the relocation, the growing trend of corporate migration from high-tax, high-regulation states has drawn attention from both political analysts and business leaders.

Liberal Policies from the Oregon Democrats causes Dutch Bros Coffee To Move its HQ to Arizona!

The local media is already running cover for the Dems. Here’s why Dutch is really leaving! pic.twitter.com/mAzvcUIjBB

— David Medina (@davidmedinapdx) June 12, 2025

Arizona, by contrast, has promoted itself as a more favorable environment for business growth and expansion, boasting lower taxes and fewer regulatory hurdles.

As of now, Dutch Bros has not indicated whether it plans to maintain any operations or facilities in Oregon beyond local retail locations.

The company’s new headquarters in Phoenix will serve as the central hub for its executive team and support staff going forward.

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