Bud Light Spokesman Dylan Mulvaney Says He’s Leaving America for Good [WATCH]

Dylan Mulvaney, the transgender activist at the center of Bud Light’s 2023 marketing controversy, has announced plans to permanently leave the United States.

BREAKING: Dylan Mulvaney wants to leave the United States for England.

Great news! pic.twitter.com/zlh2wQ81A3

— Ian Jaeger (@IanJaeger29) April 19, 2025

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In an interview with Pink News, a United Kingdom-based LGBTQ outlet, Mulvaney said he is actively working to relocate to England.

“I’m trying to move here permanent,” he told the outlet ahead of a performance in the musical We Aren’t Kids Anymore at London’s Savoy Theatre.

“There’s something about being here that makes me feel like, um, people have been so kind, and um, I just, the theater culture’s amazing, and um, Percy Pigs are my favorite,” Mulvaney said.

Dylan Mulvaney says he wants to permanently leave the U.S for the UK.

“I’m trying to move here permanent.” pic.twitter.com/hi4c7JAaas

— Oli London (@OliLondonTV) April 19, 2025

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This would not be the first time Mulvaney has left the United States in the wake of backlash.

In 2023, he took an extended trip to Peru, which he said was for safety reasons following widespread criticism over his appearance in a Bud Light promotional campaign.

Mulvaney’s partnership with Bud Light during the March Madness tournament sparked a consumer boycott that would go on to have a major impact on the brand’s market position.

He later addressed his reasons for traveling abroad in a video posted to TikTok.

“I came here to feel something. And I definitely have,” Mulvaney said in the video.

“I have done shaman ceremonies that were like 10 years worth of therapy, it was wild. I’ve seen a lot of llamas. The people here are so kind. I feel very safe here. It’s a little sad that I had to leave my country to feel safe but that will get better eventually.”

Hmm “ It’s a little sad that I had to leave my country to feel safe”…
SURPRISE Dylan Mulvaney !!! Peru classifies transgenders as “mentally ill ” pic.twitter.com/rFHIyo8RPN

— April Color (@ColorApril) May 15, 2024

Following the initial promotion, Mulvaney stayed off social media for several weeks.

The New York Post reported at the time that he was in Peru for a break from public attention after the backlash gained national momentum.

The Bud Light campaign in question featured Mulvaney’s face on a can as part of a limited-run influencer push tied to NCAA March Madness.

The result was a significant and sustained consumer backlash, particularly among conservative customers who saw the partnership as emblematic of broader cultural shifts in corporate marketing.

The boycott gained widespread traction, leading to a sharp drop in Bud Light’s sales figures.

At its peak, the controversy cost the brand more than $1.4 billion in market value.

The beer, long considered America’s most popular, fell behind competitors such as Modelo and Michelob Ultra in national sales.

According to a Wall Street Journal report published more than a year after the campaign, Bud Light still had not recovered its market dominance.

The analysis showed a continuing lag in sales compared to other major brands, even after significant efforts to win back its customer base.

In response, Bud Light’s parent company Anheuser-Busch has tried to reposition the brand with new sponsorships and partnerships.

Since 2024, the company has partnered with the UFC, comedian Shane Gillis, and Harley-Davidson in an effort to regain lost ground among its core consumers.

Mulvaney has not indicated a specific timeline for his planned relocation to the U.K., but emphasized his appreciation for the theater culture and overall treatment he has experienced abroad.

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