James Harr, the founder of “Comrade Workwear,” a self-described socialist apparel brand, announced plans to release a controversial deck of playing cards targeting corporate executives.
The “most wanted CEOs” cards will feature names and faces of high-profile executives, each adorned with gun range target illustrations.
Harr claims the project is inspired by the decks used by U.S. forces during the 2003 Iraq invasion to identify key figures in Saddam Hussein’s regime.
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The announcement comes just days after the tragic shooting of UnitedHealthcare CEO Brian Thompson in Midtown Manhattan on December 4.
While Harr has not directly commented on the incident, his social media is filled with anti-capitalist rhetoric, including images with captions like “the CEO must die.”
Harr unveiled the concept of the deck on Instagram and TikTok, where he has a combined following of over 109,000.
He encouraged his followers to suggest additional names for inclusion in the cards.
@comradeworkwearIm making a “Most wanted CEO” playing card set! Help me build it?♬ original sound – Comrade Workwear
His post sparked significant engagement, with many praising the project and others raising concerns about its implications.
One commenter asked, “Does it include addresses?” while another referred to Thompson’s accused killer, Luigi Mangione, saying, “We need cards for good guys like Luigi too.”
These comments highlight the polarizing reception of Harr’s announcement.
In a TikTok follow-up, Harr revealed initial designs for the cards, which will be divided into suits representing various industries. According to Harr:
- Clubs: CEOs of pharmaceutical and chemical companies
- Hearts: Executives in retail and real estate, representing “things you need to survive”
- Diamonds: Leaders in tech, finance, and media
- Spades: CEOs from the oil and defense sectors
Each card will display a close-up black-and-white image of the CEO, their name, and company affiliation.
Underneath, QR codes labeled “why they’re evil” will direct users to web pages outlining alleged wrongdoings.
The back of the cards features a red silhouette of a human gun range target and the words “most-wanted CEOs playing cards.”
@comradeworkwearWould you buy these? CEO most wanted playing cards♬ original sound – Comrade Workwear
In the wake of Thompson’s killing and Harr’s subsequent announcement, corporations have taken measures to protect their executives.
UnitedHealthcare and several other major companies have reportedly scrubbed the names of their top executives from their websites and requested edits or deletions of relevant Wikipedia pages.
Private security firms that serve Fortune 500 companies have also reported a surge in inquiries from businesses seeking increased protection for their leadership teams.
Harr did not respond to requests for comment about his intentions behind creating the deck or the potential consequences of its release.
The project has raised questions about the line between free expression and incitement, particularly as it follows an incident involving violence against a corporate executive.
The idea of “most wanted” cards has historically been tied to military operations targeting war criminals, making Harr’s use of the concept against corporate leaders especially controversial.
Critics argue that such actions risk inflaming tensions and encouraging violence, while supporters see the deck as a symbolic critique of corporate greed and inequality.
The release of the “most wanted CEOs” deck reflects growing societal divisions and escalating rhetoric against corporate elites.
However, it also raises significant concerns about the safety and security of those in high-profile positions.
Whether the deck will actually be produced or face legal challenges remains to be seen, but it has already drawn widespread attention to the intersection of activism, free speech, and corporate accountability.
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