Cracker Barrel Did More Than Change Back Their Logo After Consumer Backlash [WATCH]

Cracker Barrel has removed the Pride page from its website amid consumer backlash over the company’s rebranding efforts and recent marketing decisions.

The link that once led to Cracker Barrel’s Pride content, which carried the slogan “bringing the porch to Pride,” now redirects visitors to a section titled “Culture and Belonging.”

The updated page states, “At Cracker Barrel, welcoming people has always been at the heart of who we are. When we take care of one another, we are able to take even better care of the people who walk through our doors.”

Major victory to report. After a week running our pressure campaign, Cracker Barrel FINALLY caved and removed their LGBTQ and DEI page.

Let this be a message to all companies: It is now socially unacceptable to promote trans causes or DEI and it’s unacceptable to use our money… pic.twitter.com/tDqvanEYZs

— Robby Starbuck (@robbystarbuck) August 27, 2025

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The decision follows months of pressure from conservative activists, including Robby Starbuck and Chris Rufo, who criticized the company’s involvement with LGBT-related initiatives.

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Cracker Barrel had previously sponsored the Nashville Pride Parade in 2024 and released rainbow-colored rocking chairs during Pride Month.

The company also has an LGBTQ employee group called the “LGBTQ+ Alliance,” which is one of several resource groups, including one for military veterans.

The founder of the LGBTQ group at Cracker Barrel later served on the Human Rights Campaign’s (HRC) Business Advisory Council.

The HRC publishes the Corporate Equality Index, a tool critics say is used to pressure corporations into adopting progressive workplace policies.

Cracker Barrel has been one of the most loved brands in America for decades… That changed this week with a logo redesign that infuriated the public but… the problem goes MUCH deeper than a logo.@CrackerBarrel has gone fully woke and now it’s time to expose everything.

Here’s… pic.twitter.com/lgkFd0wc2V

— Robby Starbuck (@robbystarbuck) August 23, 2025

In a past statement to Fox News Digital, Cracker Barrel said it “has not participated in the Human Rights Campaign Index or had any affiliation with HRC in several years.”

Cracker Barrel’s relationship with the HRC has shifted over time.

In 2002, the chain received a score of zero in the inaugural Corporate Equality Index.

In the 1990s, the company came under fire for workplace policies that discriminated against gay employees.

In 1991, a corporate rule stated that workers who failed to demonstrate “normal heterosexual values” could be terminated.

Eleven employees were fired under that policy, sparking protests and boycotts.

In subsequent years, Cracker Barrel’s score with the HRC improved, reaching 80 in 2021, as the company adopted pro-LGBTQ policies and took public stances in support of the community.

Some of those stances also sparked controversy.

In 2014, the chain pulled “Duck Dynasty” products after cast member Phil Robertson made remarks widely considered homophobic.

In 2019, Cracker Barrel barred a pastor from hosting an event at one of its restaurants after he gave a sermon describing homosexuals as “freaks” and “animals” who were “worthy of death.”

Alongside the removal of its Pride page, Cracker Barrel has also responded to criticism of its recent rebranding.

The company’s updated restaurant interiors shifted away from the Americana style it was long known for, replacing it with a more modern and simplified look.

Its redesigned logo also removed the image of an elderly man leaning on a barrel and replaced it with a plain yellow barrel outline alongside the company name.

This week, Cracker Barrel confirmed it will revert to its original logo featuring “Uncle Herschel” after significant consumer backlash.

“We thank your guests for sharing your voices and love for Cracker Barrel,” the company said in a statement to FOX Business.

“We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been — and always will be — about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”

The restaurant chain, with more than 660 locations nationwide, continues to face public scrutiny over its branding decisions, reflecting the ongoing debate over corporate involvement in cultural and political issues.