Dems Desperately Want Working Class Voters To Like Them Again After November’s Blowout

A House Democrat-aligned super PAC is bankrolling an effort to win over the working class voters who helped deliver President Donald Trump’s decisive presidential victory and a Republican-controlled Congress in November.

House Majority PAC announced a $50 million investment Monday to make inroads with working class voters across the country who have deserted the Democratic Party and supported Republican candidates in recent years. Despite investing significant resources to win the support of working class voters during the 2026 midterms, Democrats do not appear to be moving away from left-wing policies that working class voters appeared to have rejected at the ballot box. (RELATED: Democratic Party Is Having A Really … Really Hard Time Getting Back Up After Trump’s November Beating)

“The policies that we support and the message that we have is not wrong,” Ken Martin, the newly-elected Democratic National Committee chair told The New York Times in an interview published Sunday. “It is a messaging problem and a brand problem. Those voters are not connecting our policies with their lives.”

Martin’s claim that the Democratic Party’s current challenge is not a policy problem, but a messaging one appears to be at odds with the American public’s perception that the Democratic Party is focused on left-wing ideological priorities not widely held by a majority of voters.

Republicans mocked the DNC’s winter meeting held from Wednesday to Saturday during which officials participated in a land acknowledgment ceremony and DNC chair candidates debated increasing the number of transgender people in the organization’s leadership ranks.

The chaos and extreme rhetoric from the DNC meeting this weekend clearly show that the party has not learned any lessons from their crushing defeat in 2024. While the Republican Party is relentlessly focused on the American people, Democrats care only about their woke ideology. pic.twitter.com/zjGBiKfHrT

— Michael Whatley (@ChairmanWhatley) February 2, 2025

Americans believe that abortion, LGBT rights and climate change are the most important issues to the Democratic Party, according to a New York Times-Ipsos poll released on Jan. 2 that surveyed 2,128 Americans.

Poll participants said the economy and health care were the Democratic Party’s fifth and sixth most important priorities while immigration was ranked eighth, according to the poll

In stark contrast, Americans believe that the Republican Party’s most important issue is immigration followed by the economy and then taxes, according to the pollster.

HMP’s investment, called the “Win Them Back Fund,” comes after Trump notably won a majority of noncollege voters of all racial backgrounds and voters earning less than $50,000 per year in November. Former Vice President Kamala Harris conversely won a majority of college-educated voters and voters taking home more than $100,000 per year during the election.

“One of the major roadblocks we have faced as a party has been declining support among a multi-racial group of working class voters,” House Majority PAC [HMP] wrote in a memo released Monday. “That is why HMP is launching this new initiative – to go on offense, improve the Democratic Party’s brand with working class voters, and ultimately make inroads with these voters who will have an outsized role in key races across the 2026 map.”

“Crafting and developing a credible working-class message — an economic-framed message — is the single best thing we can do as a party,” HMP President Mike Smith told the Times in an interview.

The “Win Them Back Fund” will also target 14 incumbent House Republicans from geographic regions across the United States, which the super PAC views as potential pickup opportunities during the midterms. HMP’s targets include Republican Reps. Nick Begich of Alaska, Gabe Evans of Colorado and Ryan Mackenzie and Rob Bresnahan of Pennsylvania, all newly-elected House Republicans who defeated Democratic incumbents.

The super PAC spent more than $250 million to elect House Democrats during the 2024 cycle, according to the campaign finance watchdog OpenSecrets.

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