DHS Launches New Nationwide Campaign to Remove Illegal Aliens from America [WATCH]

Department of Homeland Security Secretary Kristi Noem on Tuesday announced the rollout of a new nationwide advertising campaign promoting the use of a self-deportation option through the CBP Home App.

The initiative offers financial incentives and legal reprieve to illegal aliens who voluntarily depart the United States.

The campaign aims to expand participation in an existing voluntary departure program by highlighting new benefits for illegal aliens who choose to leave the country without federal intervention.

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Under the program, individuals who self-deport using the CBP Home App will receive a free plane ticket to their country of origin and up to $1,000 in financial assistance.

Additionally, they will retain eligibility to legally return to the United States at a later date under current immigration law.

Those who choose not to take part in the program face stricter consequences. According to DHS, illegal aliens who decline the offer will be fined, detained, and forcibly removed.

They will also be barred from ever legally reentering the United States.

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In a press release issued Tuesday, Secretary Noem emphasized that the initiative provides a final opportunity for illegal aliens to exit the country on their own terms.

“The CBP Home app gives aliens the option to leave now, and self deport, so they may still have the opportunity to return legally in the future and live the American dream,” Noem stated.

“If they don’t, we will find them, we will deport them, and they will never return.”

The newly launched ad campaign is designed to reach illegal aliens already residing in the U.S. through a range of digital platforms, including social media, app-based notifications, and targeted outreach in multiple languages.

“Leave legally—because you won’t miss this flight—and it’s your last chance to get on board the right way.” ✈️

In a new DHS ad running nationwide, @Sec_Noem encourages illegal aliens to go home the RIGHT way using the CBP Home App.https://t.co/zRcQr3tLoH pic.twitter.com/VLPGT5dsqp

— Homeland Security (@DHSgov) July 29, 2025

The DHS noted that, prior to the new campaign, a significant number of illegal aliens had already taken advantage of earlier self-deportation programs under President Donald Trump’s administration.

DHS internal estimates place the number in the tens of thousands, while independent analysis of U.S. employment data suggests that figure could be as high as one million.

The Mexican government has acknowledged the return of more than 56,000 Mexican nationals who left the U.S. voluntarily under similar programs.

Officials in DHS say they expect that number to increase significantly in the coming months as awareness of the CBP Home App expands.

The app, first introduced during the Trump administration and expanded earlier this year, is designed to streamline certain immigration processes and reduce reliance on physical enforcement methods.

The new campaign marks the first time DHS has offered financial compensation tied to the app’s voluntary departure feature.

The move comes amid broader efforts by the Trump administration to reduce the population of illegal aliens within the U.S. and prioritize lawful immigration.

DHS is also continuing to coordinate with Immigration and Customs Enforcement (ICE) and Customs and Border Protection (CBP) to enforce removal orders and conduct targeted enforcement operations.

As part of the campaign rollout, DHS is expected to release updated metrics on voluntary departures by the end of the quarter.

The agency also confirmed that no additional legislative approval is required to implement the program, as the authority to fund transportation and limited assistance for self-removal already exists under current immigration statutes.