The media world is abuzz with speculation after Elon Musk hinted at the possibility of purchasing MSNBC, a network reeling from plummeting ratings and financial uncertainty.
The discussion began when Donald Trump Jr. shared an article highlighting the network’s struggles, suggesting Musk, the owner of X (formerly Twitter), might step in to acquire the embattled channel.
“Hey @elonmusk, I have the funniest idea ever!!!” Trump Jr. tweeted, linking to the report about MSNBC’s declining fortunes.
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Musk, known for his disruptive ventures and transformative purchases, responded with a simple but telling question: “How much does it cost?”
How much does it cost?
— Elon Musk (@elonmusk) November 22, 2024
His reply immediately sparked speculation about his interest in entering the cable news market, much like his 2022 acquisition of Twitter, which he used to promote free speech and shift the platform’s cultural influence.
MSNBC’s troubles have mounted since President Donald Trump’s victory in the 2024 presidential election.
The network, known for its liberal-leaning coverage, has seen its ratings collapse across several key shows.
- Andrea Mitchell Reports: Down 39.7%
- The ReidOut with Joy Reid: Down 54.6%
- All In with Chris Hayes: Down 47.2%
- Alex Wagner Tonight: Down 53.6%
- The Last Word with Lawrence O’Donnell: Down 60.6%
The network’s struggles have reportedly led Comcast, its parent company, to consider spinning off MSNBC, potentially stripping it of its brand name and preparing it for a sale.
The move comes as several high-profile anchors are facing substantial pay cuts, further signaling internal instability.
Elon Musk’s response to Trump Jr.’s suggestion drew immediate comparisons to his acquisition of Twitter.
Musk purchased the social media platform in 2022 for $44 billion, rebranded it as X, and implemented sweeping changes to restore free speech principles.
His ownership has been credited with amplifying conservative voices and playing a key role in reshaping the digital public square.
Trump Jr. replied to Musk’s inquiry, stating that given MSNBC’s cratering ratings, the price tag “couldn’t be much.”
Musk responded with a laughing emoji, fueling speculation about his interest.
— Elon Musk (@elonmusk) November 22, 2024
The potential acquisition of MSNBC by a figure like Musk could mark a seismic shift in the media landscape, creating an opportunity for conservatives to challenge the dominance of left-leaning narratives on cable news.
Trump Jr.’s call for Musk to take over reflects growing frustration among conservatives about media bias and the influence of networks like MSNBC.
Musk’s growing influence in politics and media, which already played a significant role in President Trump’s 2024 election victory, positions him as a potential game-changer in cable news.
If he were to purchase MSNBC, it could lead to significant changes in programming and editorial direction.
The parallels between this situation and Musk’s Twitter acquisition are striking.
In both cases, Musk initially teased interest with casual remarks, only to later follow through with bold action.
His question, “How much does it cost?” echoes the early stages of his eventual takeover of Twitter, which transformed the platform into a hub for open discourse.
Round 2. pic.twitter.com/CL9slnBH0b
— Collin Rugg (@CollinRugg) November 22, 2024
As speculation continues, the possibility of Musk entering the cable news market has sparked excitement among conservatives and concern among liberals.
If you buy MSNBC I would like Rachael Maddow’s job. I will wear the same outfit and glasses, and I will tell the same lies.
— Joe Rogan (@joerogan) November 22, 2024
Whether or not Musk pursues the acquisition, his engagement with the idea signals his continued interest in reshaping the media landscape.
For now, the future of MSNBC—and the role Musk might play in it—remains uncertain.
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