Turning Point USA CEO Erika Kirk referenced remarks from MSNBC host Rachel Maddow during the kickoff of TPUSA Faith’s inaugural “Make Heaven Crowded” tour in Los Angeles on Wednesday, drawing a contrast between ongoing anti-ICE protests and what she described as a nationwide Christian revival following the murder of her husband, Charlie Kirk, as reported by Fox News.
Kirk spoke at Harvest Church, where she told attendees that comments Maddow made during a recent exchange with late-night host Jimmy Kimmel had been circulated in a group chat among staff of “The Charlie Kirk Show.”
Addressing the crowd, Kirk acknowledged the unusual nature of referencing liberal media figures during a church event, saying, “I can’t even believe I’m saying their names in a church.”
During the televised exchange, Kimmel asked Maddow whether she believed the protests directed at the Trump administration would lead to meaningful change.
Maddow responded affirmatively, citing a theory she identified as the “3.5% Rule.” She said, “Yes, I do.”
“In political science terms, there’s what’s called the ‘3.5% Rule,’ which is that if you look at the authoritarian regimes of various kinds all over the world over the last century, once you have 3.5% of a population protesting nonviolently against a dictator or an authoritarian, that is essentially an unstoppable force that they can’t oppose, and that precludes them from consolidating dictatorial power,” Maddow said.
She added, “It’s not that much larger a number than what we’re already seeing in the streets against Trump.”
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Kirk told the audience she did not agree with Maddow’s conclusions about the protests themselves, stating, “It was interesting because he asked her the question, ‘Do you think these protests are helping?’ Personally, I do not. I think it’s demonic. But I understood the sentiment of what she said.”
Kirk explained that she viewed Maddow’s remarks as an example of how a small, committed segment of the population can produce significant momentum.
“She was basically saying that when you have 3.5% of the population protesting peacefully, and you’re in nonviolent protest mode, it is very hard for that to go unnoticed,” Kirk said.
“And it’s very hard for that to be tucked back in. It just kind of sparks something.”
She then connected that concept to what she described as her husband’s belief in the influence of a committed minority rooted in faith.
Kirk referenced the memorial service held after her husband’s death, noting that it drew Christians from a wide range of denominations. “All of us came together,” she said.
“It did not matter if you were Baptist. It did not matter if you were – I don’t know, give me another one – Pentecostal, Catholic, it didn’t matter. You were all there under the banner of Christ. That was important,” Kirk continued.
According to Kirk, the tour was created to build on that unity.
“This is why this tour exists. It’s unifying. It’s trying to pull together that collective of 3.5%,” she said, contrasting prayer and revival with what she described as protest movements that “actually destroy” the nation.
Kirk closed her remarks by urging attendees to take their faith beyond church walls.
“And I just want us — I just want us to understand and realize that the fire of the Holy Spirit is not supposed to be contained within the four walls of the church,” she said. “Bring people to Jesus. Make heaven crowded. Very simple.”
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