EXCLUSIVE: Even Democrats Don’t Know What Kamala Is Doing

Democrats told the Daily Caller they aren’t completely sold on former Vice President Kamala Harris’ rebrand.

Harris and her team announced Thursday that her campaign X account, previously called “KamalaHQ,” will be called “Headquarters” and be devoted to being a “new Gen-Z led progressive content hub.” The former vice president explained in a video that it is a place for young people to get the latest on the news and meet political leaders.

Some Democrats aren’t a fan of the idea, with one telling the Caller they wish Harris would stay in more predictable and controlled areas of politics. (RELATED: Kamala Harris Is Still In Complete Denial)

“Another account that makes memes! Wow, groundbreaking,” a former Biden-Harris White House aide told the Daily Caller. 

Welcome to Headquarters, the new Gen-Z led progressive content hub. pic.twitter.com/7EQyz3DFpd

— HQ (@headquarters_67) February 5, 2026

“[I] didn’t think she was going to make some presidential announcement this early, but it was telling how ominous it felt,” the former staffer told the Caller. “Everyone kind of felt nervous. It’s easier when she’s on the book tour. That’s predictable.”

In the hours since it launched, the account has served as an rapid response account that aims to counter claims made by the Trump White House. The team running the account told independent journalist Kyle Tharp they hope to be the go-to place for Gen-Z to get their news.

“Great team, important goal, terrible candidate,” a former Dem admin official told the Caller.

this type of pain, or…? https://t.co/VQAUAkOU9j pic.twitter.com/iGetcIwIvW

— HQ (@headquarters_67) February 5, 2026

Leavitt refuses to rule out plans to station ICE agents at midterm polling locations pic.twitter.com/qijUeWqu6y

— HQ (@headquarters_67) February 5, 2026

Two former senior Biden White House officials argued about the account and its rebrand on X. Stefanie Feldman, who led the Biden White House Office of Gun Violence Prevention, questioned how the account would measure voter mobilization.

“Q for this & similar projects: how will you measure what content persuades/mobilizes?” she wrote in a post.

“I’ve yet to see [digital] folks measure success beyond views/likes. I’ve even seen them hype a post as ‘effective’ bc it had a huge # of impressions, when that post was ratio’d with neg content,” Feldman continued.

Maya Luna, the CEO of Progress Libs, posted on X that Harris was the “microcosm of everything wrong with the democratic party.” And a CNN panel called the account’s nod to the “6-7” joke “cringe.”

Q for this & similar projects: how will you measure what content persuades/mobilizes?

I’ve yet to see digi folks measure success beyond views/likes. I’ve even seen them hype a post as “effective” bc it had a huge # of impressions, when that post was ratio’d with neg content. https://t.co/liLFMzAs9o

— Stefanie Feldman (@StefFeldman) February 5, 2026

Some Democrats think the account at least shows that the party is willing to tap into new media and unified messaging, something that was a weakness in the 2024 campaign.

“This is a constructive signal that Democrats are taking organization and message discipline seriously. Voters are looking for clarity and competence, not noise,” Laurie A. Watkins, Democratic strategist and former Obama policy advisor, told the Caller. “Building a focused platform that keeps the conversation anchored in economic pressure points—cost of living, healthcare, childcare, and household affordability is exactly where the party needs to be investing its energy right now.”

The former Biden-Harris White House staffer who talked to the Caller said Harris should stick to her book tours and speaking to an older crowd.

“Stick to the aunties and the adults who come out to your book tour,” the former aide told the Caller. “Everybody who’s interested should run for president, but those who put [the Democratic National Committee] in millions of dollars of debt probably should think twice.”