Conservative commentator Glenn Beck sharply criticized the National Football League following the Super Bowl, arguing that the league used its biggest event to push cultural messages that left millions of viewers feeling excluded rather than entertained.
Beck delivered his remarks while reacting to the Super Bowl broadcast and halftime show, which he said sent deliberate signals to longtime fans about shifting cultural priorities.
He compared the NFL’s approach to a host who invites guests into his home only to lecture and mock them once they arrive.
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“Now let me tell you about the culture that the NFL is pushing because they sent us a few messages,” Beck said.
“What is the NFL doing?”
Beck framed his criticism through an extended analogy, describing a host who has welcomed guests year after year, only to change the atmosphere entirely.
“Instead of hospitality, he starts lecturing you. As soon as you get in, he starts lecturing you,” Beck said.
“Instead of warmth, he mocks the things that you and your friends hold dear.”
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According to Beck, the NFL has been moving in this direction for years but crossed a line during this year’s Super Bowl.
He said the halftime show, which featured Spanish-language lyrics without translation, made large portions of the audience feel deliberately shut out.
“Then the host gathers everybody for the centerpiece of the night moment he’s been hyping all year, and he delivers it in a language that you don’t speak at all,” Beck said.
“There’s no transition, there’s no bridge, there’s no translation, no acknowledgement that half the room doesn’t speak that language now locked out of the conversation.”
Beck argued that the issue went beyond politics and into basic respect for viewers who have supported the league for decades.
“You’re not asking political questions anymore,” he said.
“You’re just asking a human one… Why did he invite me here?”
He accused the NFL of treating fans as captive consumers rather than guests who can choose to leave. “You’re not a preacher, okay? You’re not a church,” Beck said.
“You’re not a teacher either. You’re not a cultural re education program. You’re the host of a stupid game where people make millions of dollars based on my attendance and my watching you.”
Beck emphasized that, in his view, the NFL’s primary responsibility is to bring people together rather than single out or demean large segments of its audience.
“As the host, your first duty is not to instruct the guests. It’s to hold the room,” he said.
“It’s to make space where wildly different people can sit at the same table without feeling targeted, diminished or deliberately excluded.”
Rather than protesting or engaging in confrontation, Beck said many viewers simply walked away
. “I’m not going to riot. I don’t flip tables. I’ll just stop coming. I’ll just leave,” he said.
“I’ll go find another room, which is what happened last night at halftime.”
Beck pointed to viewership numbers to support his argument, claiming millions of viewers switched away from the broadcast.
“You know, 6 million people last night peeled away from the network,” he said.
“Went online to watch something that doesn’t hate them.”
He warned that assuming fans are permanently loyal is a mistake.
“Anything that can be replaced, that you’re doing will be replaced,” Beck said.
“Once that happens, the host… you can keep the house, but you lose the gathering.”
In one of his strongest criticisms, Beck likened the NFL’s mindset to exploitation rather than entertainment.
“The only reason why a host would do this to the people he’s invited into his house is because they think you’re a drug addict that is addicted to their product,” he said.
“That’s not hospitality. That’s a drug dealer mentality.”
Beck concluded by saying the Super Bowl broadcast signaled a broader cultural shift being imposed rather than earned.
“The NFL declared last night that America is over, as you understand it,” he said.
“That wasn’t an easy transition. That was like a hostile takeover.”
He closed by saying he has reached a breaking point. “The left thinks they own the culture,” Beck said.
“They preach to us at the Grammys. They preached to us last night at the Super Bowl. I’ve had enough.”
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