Mark Cuban, one of Kamala Harris’ top surrogates in 2024, made a stunning admission over the weekend, acknowledging that Democrats are absolutely terrible at selling their message—while President Donald Trump remains a master at marketing, as reported by Fox News.
Cuban, a businessman and television personality known for his outspoken liberal views, had no problem throwing his own party under the bus at the “Principles First” summit in Washington, D.C. His blunt take?
Democrats are obsessed with micromanaging details but have no clue how to connect with voters.
“I learned that Democrats can’t sell worth sh*t.”
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Cuban stated while adding that their incompetence is why Republicans continue to dominate at the presidential level.
“They’re so persnickety about every little detail, and that’s why Republicans at the presidential level — I don’t want to say kicked their a– because it wasn’t a runaway — but yeah,” he said, laughing as he delivered his assessment.
Cuban, who served as a key Harris ally during the 2024 campaign, acknowledged that Trump’s ability to sell himself and his policies is unparalleled.
“Donald Trump is a great salesperson, he really is a great marketer.”
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He even ranked Trump’s marketing skills above some of the most recognizable self-promoters in pop culture. “I’d put him up there, Donald Trump, then Paris Hilton, then Dennis Rodman.”
The comment drew laughter from the crowd, but Cuban doubled down. “Seriously! I mean those two below are some of the best marketers I’ve ever seen in my entire life, and Donald Trump surpassed them.”

While Cuban went all-in for Harris during the campaign, even taking heat for his condescending remarks about pro-Trump women, he didn’t hold back about his party’s failures.
He painted a picture of a Democratic Party utterly lost when it comes to communication.
“”If you gave the Democrats a dollar bill and said: ‘You can sell these for 50 cents,’ they would hire 50 people to try to do it and then would not know how to sell the dollar bill for 50 cents.”
On the other hand, Trump? Cuban believes the former president would find a way to sell that same dollar bill for twice its value.
“If you gave it to Donald Trump and said, ‘Sell this dollar bill for $2,’ he’d figure out a way, right? He’d tell you that $2 bill is, you know, huge. … That’s the problem, and that’s what I learned.”
Despite his public role in the Harris campaign, Cuban revealed he had no interest in listening to Democratic strategists.
“It got to the point where after the first event I went to, I said to the Harris people: ‘You’re not allowed to say a word to me. I don’t care what you think. I’m just going to do what I think is right,’” Cuban recalled.
That sentiment, he said, is what has made Trump so successful.
“That in essence is how Donald Trump has become so successful. Because he’s able to put out messages and people see in him what they want to see.”
However, Cuban also warned that salesmanship alone isn’t enough.
LEFT EATS LEFT: Mark Cuban criticizes Democrats following Trump’s return to the White House. The liberal billionaire highlighted Trump’s ability to sell his vision to voters, securing a decisive victory over Kamala Harris. pic.twitter.com/wWFyhM05Ce
— FOX Business (@FoxBusiness) February 24, 2025
“I think now people are starting to ask: ‘OK, its great to sell it. Now can you execute it on it?’” he said. Cuban suggested that Trump still needs to prove whether he can deliver on his promises.
While Democrats continue floundering over how to sell their own policies, Trump’s ability to connect with voters remains a force to be reckoned with. If Cuban’s brutal honesty about his own party is any indication, Democrats still have no idea how to stop him.
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