Several high-profile celebrities and athletes are lending their names and images to a new American Civil Liberties Union awareness campaign focused on transgender children and youth sports, as the U.S. Supreme Court prepares to consider a case that could determine whether transgender athletes are permitted to compete in women’s sports.
The campaign, titled “More Than a Game,” is scheduled to launch next Monday and includes participation from Megan Rapinoe, Sue Bird, Benito Skinner, Brianna Turner, Naomi Watts, and Elliot Page. The campaign also features the lead plaintiff in the Supreme Court case addressing transgender participation in women’s athletics.
According to promotional materials shared by the ACLU and reported by Variety, the campaign includes photos and videos of participants wearing exclusive merchandise created specifically for the initiative.
“The campaign includes photos and videos of participants wearing exclusive merchandise designed by award-winning fashion designer and ACLU artist ambassador Willy Chavarria,” Variety reported.
“The photos were captured by artist and fashion photographer Collier Schorr and videography captured by Sundance award-winning writer and director Alessandra Lacorazza.”
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The campaign is being rolled out as the Supreme Court hears arguments in a case that could have national implications for sports policies, civil rights law, and state-level restrictions involving transgender athletes.
The court’s consideration of the issue has drawn significant attention from advocacy groups, lawmakers, athletes, and parents across the country.
Two-time World Cup winner Megan Rapinoe, one of the most prominent figures involved in the campaign, issued a statement addressing the Supreme Court case and its potential consequences.
“This week the Supreme Court is set to consider a case that will have major implications for women’s sports, civil rights and the future of our country,” Rapinoe said.
“I am not going to be tricked into sacrificing hard fought civil rights protections because of anti-trans rhetoric.”
Rapinoe further argued that a ruling restricting transgender athletes would have broader effects beyond the specific cases before the court.
“All women will be harmed if the Court rules against the young trans people at the center of these cases and I wanted to make unambiguously clear that I am on the side of equality and justice,” she added.
The ACLU has positioned the “More Than a Game” campaign as both a cultural and legal response to what it views as increasing legislative and judicial challenges affecting transgender individuals, particularly minors.
The organization has been involved in multiple lawsuits across the country contesting state laws that limit or prohibit transgender participation in school sports based on biological sex.
Chase Strangio, co-director of the ACLU’s LGBT & HIV Project, said the campaign is intended to counter what the organization describes as efforts to divide Americans over the issue.
“This moment in our country’s history is a test of our willingness to stand up and speak out for the most vulnerable,” Strangio said.
“And while we will absolutely defend our rights and our humanity in the courts, we know that transgender people’s path out of this moment of crisis will also require a broad, diverse coalition leading change in our communities and our culture.”
Strangio said the campaign is meant to emphasize unity rather than conflict as the legal battle continues.
“More Than A Game is our rejection of the efforts to divide us against one another and is instead a call for the unity we need to defend the freedom we deserve on and off the field,” he added.
The Supreme Court case at the center of the campaign is expected to draw national attention with potential ramifications for school athletic associations, state legislatures, and federal civil rights policy.
The outcome could influence how states regulate athletic competition and how courts interpret existing anti-discrimination laws in the context of sex-based sports categories.
The ACLU has not announced how long the “More Than a Game” campaign will run or whether additional public figures will be added as the Supreme Court proceedings move forward.
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