The social media platform formerly known as Twitter has returned to its previous $44 billion valuation, according to a report from the Financial Times.
ALERT – Elon Musk’s X valuation soars back to $44 billion — FT pic.twitter.com/cYDUoNONXR
— Insider Paper (@TheInsiderPaper) March 19, 2025
Elon Musk Called This Financial News ‘Terrifying’
The development marks a turnaround for the company now known as X, which was acquired by Elon Musk in October 2022.
Musk initially attempted to exit the $44 billion deal before ultimately finalizing the purchase.
Following the acquisition, the platform underwent significant changes, including a rebranding to “X” and a major shift in content moderation policies.
These changes were met with strong criticism from political commentators, financial analysts, and members of the Democratic Party, many of whom predicted the move would prove financially disastrous.
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Among the most controversial changes was the end of Twitter’s previous censorship protocols.
Musk reversed several permanent bans and reinstated numerous accounts, including conservative outlets such as The Gateway Pundit.
Critics claimed these decisions would drive users and advertisers away, weakening the platform.
This is an editor at the Financial Times. He’s calling on western governments (“democracies”) to crack down on both X and Elon Musk because he does not like Musk’s political opinions, all the while he enjoys the benefits of the platform by having a massive audience.
You don’t… pic.twitter.com/L9oMJvhbLr
— Ian Miles Cheong (@stillgray) August 6, 2024
However, recent activity suggests the platform’s valuation has rebounded.
The Financial Times reported that X was valued at $44 billion in a secondary deal earlier this month, citing two sources familiar with the transaction.
In this type of deal, investors exchange existing equity in the company rather than purchasing new shares.
The investors involved in X’s recovery include notable firms such as Andreessen Horowitz, Sequoia Capital, 8VC, Goanna Capital, and Fidelity Investments. According to the report, the transaction may help determine the pricing for a future primary funding round.
Though the company’s revenues have declined since Musk’s acquisition, X posted approximately $1.2 billion in adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) in 2024, according to individuals with knowledge of the financials.
That figure is reportedly on par with the company’s earnings prior to Musk’s takeover.
Beyond the financial implications, Musk’s ownership of the platform has had broader political and cultural impact.
Under his leadership, X has positioned itself as a space that allows more open expression, especially for conservative users.
The platform’s changes have contributed to a shift in how political content is shared online.
Musk himself has become one of the platform’s most-followed figures, with a reported 220 million followers.
Through X, Musk has openly supported President Donald Trump and his campaign, using the platform to broadcast political messages to a massive global audience.
In addition to his political activity, Musk has announced plans to expand X beyond social media.
Inspired by China’s WeChat app, he has expressed a vision to transform X into an “everything platform,” integrating messaging, long-form content, digital payments, banking, e-commerce, and entertainment under one ecosystem.
If successful, such a transformation could significantly increase the company’s value beyond its current $44 billion.
The valuation recovery and potential growth opportunities come amid ongoing debates over social media’s role in politics and information sharing.
As X continues to develop under Musk’s leadership, its performance will likely remain a focus for both financial markets and political observers heading into the 2026 election cycle.
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