New Democrat Senate Media Strategy: Use Four Letter Words

First let me admit that I don’t really find this that offensive, so don’t think that I am writing this to pretend that I am and that the fate of the Republic is at stake when a Senate Democrat uses the word “sh!t.” No doubt some conservatives will try to generate fake outrage at this terrible break in decorum, but the Republic will survive and no major “norms” will be broken. 

Swearing often is just a part of life in America. We could wish otherwise, but there it is. 

Sh*t That Ain’t True: Trump’s promise to lower prices on day one. In fact, costs are only going up. pic.twitter.com/9A1KpD1zSI

— Senator Mark Kelly (@SenMarkKelly) March 4, 2025

But the “Sh!t That Ain’t True” social media campaign that the Senate Democrats have launched today is unlikely to make much of a dent in Republican momentum, I suspect. It will make a bit of a splash due to the coordination, likely media coverage, and the mild shock value of using the word “sh!t.” After all, most of these guys and gals pretend to be buttoned down geeks deeply concerned with “norms,” so the mild surprise we feel at their use of a swear word will gain a bit of attention. 

Sh*t That Ain’t True: Trump promised to lower prices on day one, but costs have only gone up ⬆️

Under Trump and Elon Musk’s agenda, billionaires win and families lose. pic.twitter.com/dLLHVTDPrY

— Tammy Duckworth (@SenDuckworth) March 4, 2025

Like this article, come to think of it. 

Master Grill Sergeant Chuck has entered the energy policy chat…. https://t.co/DxAQ4YVBGM pic.twitter.com/oBHHfzXYxq

— US Oil & Gas Association (@US_OGA) February 27, 2025

Watching Tammy Duckworth or Chuck Schumer trying to pretend to be normal people is always fun. Schumer, you may remember, loves to grill without fire and apparently serve Steak Tartar to his buddies on July 4th, making him very normal indeed. 

Donald Trump promised to start lowering prices on DAY ONE of his presidency.

He’s already broken that promise and he’s making life worse for American families.

Trump’s agenda:
Billionaires win.
Families lose.

Democrats are fighting for you. pic.twitter.com/SGkuVqFhCe

— Chuck Schumer (@SenSchumer) March 4, 2025

Sh*t that ain’t true: Tulsi Gabbard will restore trust in our intelligence community.

The fact is: Tulsi hasn’t shown she has the experience or qualifications to do this essential national security job. pic.twitter.com/kzFmHEAEit

— Mark Warner (@MarkWarner) January 30, 2025

Sh*t That Ain’t True: Trump promised to lower prices on day one, but costs have only gone up. pic.twitter.com/N2G5vhRdiN

— Richard Blumenthal (@SenBlumenthal) March 4, 2025

I haven’t sat down and counted all the “Sh!t That Ain’t True” videos to see if every Democrat Senator has posted a similar video using those words because, frankly, I couldn’t stand listening to them all after I had to bear Pocahontas and Scummer, I mean Schumer, do their shtick. It is tiresome. 

Before DOGE, they could afford separate social media teams. pic.twitter.com/fjSH4uf1sP

— Wade Stotts (@wadestotts) March 4, 2025

I give them a B for effort, an A for execution, and a C- for breaking through to the public. These videos will get a cheer from their base and a shrug from everybody else. And chances are that the Right will come up with some choice memes out of the deal. 

Hopefully I can share a few on Sunday Smiles. 

Memers: get to work. I could use some new material.