Good news for TikTok users.
OpenAI, the company behind ChatGPT, debuted the latest model of their video generation model today. Powered by the model is the “Sora” app for iOS, which promises users the power to generate videos from a simple text prompt, “discover new [AI-generated] videos in a customizable Sora feed, and bring yourself or your friends in via cameos.”
Elon Musk and Sam Altman co-founded OpenAI in 2015. Musk left the company in 2018, after conflict with Altman and other OpenAI leaders. The men have since been locked in a bitter public feud. (RELATED: EXCLUSIVE: Ronny Jackson Moves To Help Cement US Edge In AI Over Communist China)
“Cameos” allow the user to authorize use of their likeness to other users.
Sora 2 is here. pic.twitter.com/hy95wDM5nB
— OpenAI (@OpenAI) September 30, 2025
You may be slightly worried by Sora’s potential at this point. You may be very worried.
Allow OpenAI to soothe those luddite fears.
“Concerns about doomscrolling, addiction, isolation, and [Reinforcement Learning]-sloptimized feeds are top of mind,” OpenAI writes.
Reinforcement learning is what it sounds like. As it relates to AI: An AI is more likely to repeat a behavior if rewarded for it, and more likely to avoid a behavior if punished for it.
OpenAI promises users the “tool and optionality to be in control of what they see on the feed.”
One is occasionally struck by the casual invocation of a “feed” tailored to fit consumers. One also uses a “feed” to deliver slop to swine.
“Protecting the wellbeing of teens is important to us,” OpenAI claims. “We are putting in default limits on how many generations teens can see per day in the feed, and we’re also rolling out with stricter permissions on cameos for this group.”
Every technology has corresponding drawbacks.
In Plato’s Phaedrus, Socrates considers that writing may “produce forgetfulness in the minds of those who learn to use it, because they will not practice their own memory … You have invented an elixir not of memory, but of reminding.”
Most of us are content with that trade-off. Not that we have much of a choice in the matter. The same may one day be true of AI-generated “content.”
The primary benefit of video generation is a movie studio, at your fingertips, bound only by your imagination (and OpenAI’s content policy).
This is the Sora app, powered by Sora 2.
Inside the app, you can create, remix, and bring yourself or your friends into the scene through cameos—all within a customizable feed designed just for Sora videos.
See inside the Sora app👇 pic.twitter.com/GxzxdNZMYG
— OpenAI (@OpenAI) September 30, 2025
The drawbacks are, in the words of OpenAI, “doomscrolling, addiction, isolation.”
All three items are already neatly accomplished by non-AI-generated short form videos. Videos tailored to the user’s fancy by an all-seeing algorithm may prove more hypnotic to more people. Unknown and nefarious actors may take advantage of that hypnosis. (RELATED: AIDEN BUZZETTI: AI Is Coming To Classrooms Fast. School Districts Aren’t Ready)
Also, in the interest of speaking frankly, people are going to try to use Sora for sex stuff. And romance stuff. If Sora’s moderation policy is sufficiently strong, another app will pop up to service those desires. It’s not too far-fetched to imagine a generation of women receding into relationships with digital mirrors.
Consider the evolutionary slope of AI. Video generation models from 2023 struggled to conjure a non-demonic depiction of Will Smith eating spaghetti. Two years later, Sora 2 can render Altman with astonishing likeness.
Short form AI-generated videos are still in their infancy. Your content may not have arrived, yet.
Follow Natalie Sandoval on X: @NatSandovalDC
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