Sydney Sweeney Heats Things Up In Thong, Tights For Syrn’s New “Comfy” Collection [WATCH]

Actress Sydney Sweeney is fronting a new campaign for her lingerie brand, Syrn, as the company prepares to launch its latest collection on March 4, as reported by Page Six.

The 28-year-old “Euphoria” star appeared in a recent photo shoot wearing a black thong and sheer tights while posing on a chair and holding several bras and tank tops overhead.

The images promote Syrn’s newest line, which carries the slogan “Do What Makes You Naked.”

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The upcoming drop marks the debut of Syrn’s “Comfy” collection.

According to the brand, the line moves away from the corsets and garter belts featured in earlier releases and instead focuses on scoop-neck bras and boy shorts made from what Syrn describes as “Seamless Stretch” fabric.

Video shared on Syrn’s Instagram account shows Sweeney performing a series of poses during the shoot.

In addition to sitting on a chair, she demonstrated what were described as an “upside down chair pose,” a “lick the knee pose,” and a “triangle hip lift pose,” all while wearing items from the new collection.

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Sweeney has modeled every Syrn release since the brand’s launch in January, choosing to serve as the face of her own campaigns.

In a separate behind-the-scenes clip, the actress walked viewers through the new lineup, pulling bralettes and underwear from a clothing rack.

“You can layer ’em. I like to mix ’em all up,” she said while wearing two layers of bras and boy shorts in contrasting colors.

The brand describes the Comfy collection as being designed for “all your coziest moments,” with pieces intended to “move without thinking about it.”

Syrn entered the market in January with its Seductress collection. The launch drew attention after Sweeney and her team draped bras across the Hollywood Sign as part of a promotional event.

The company is backed by Coatue Management, a venture capital firm that has received support from Jeff Bezos and Michael Dell.

Since its debut, Syrn has expanded with three additional themed collections referred to as “worlds” — “Romantic,” “Playful,” and now “Comfy.”

The March 4 launch represents the brand’s latest expansion as it continues to build on its initial rollout earlier this year.

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