Target Crashes Earnings Expectations, Staff Warns of Looming Troubles [WATCH]

Target Corporation is facing growing concerns from employees and investors following a disappointing earnings report, reduced sales, and widespread internal anxiety about job security and working conditions.

In recent weeks, online platforms including Reddit and TikTok have been flooded with posts from Target workers expressing uncertainty about the company’s direction and their future at the retail giant.

Concerns cited include reduced work hours, increased expectations, and understaffing that is reportedly impacting store operations across the country.

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“We are cooked,” one employee wrote on Reddit. “Less and less hours with little to no change with what the expectations are from us all.”

“All we can do is ride it out and hope for the best. If it comes down to it, prepare a resume just in case,” another employee posted.

Several videos posted to TikTok by self-identified Target workers show overflowing stockrooms filled with unshelved merchandise.

One commenter on a viral video stated, “I hope these go viral so the corporate people might rethink how they unstaffed their stores and expect spotless departments.”

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The public frustration from employees came just days after Target released its quarterly earnings, which fell short of Wall Street’s expectations.

The company reported $23.85 billion in revenue for the quarter, a 2.8% drop from the previous quarter, and short of analysts’ projections of $24.23 billion.

The company’s stock has dropped over 31% so far this year.

“I want to be clear, we’re not satisfied with these results, so we’re moving with urgency to navigate through this period of volatility,” Target CEO Brian Cornell said during the earnings call.

“We’ve got to drive traffic back into our stores or visits to our site.”

Thinking it might be more representative of anti American woke ideology. People vote with their dollars.

— Tommy The Cat (@SucksToYourOPEC) May 21, 2025

Neil Saunders, retail analyst at GlobalData, said the company’s current performance is causing tension among employees.

“The business is not terrible, but it is under pressure and that is causing nervousness among associates,” Saunders said.

Target’s revised financial outlook for 2025 signals management expects a prolonged period of slow recovery.

Despite the lowered outlook, the company remains profitable, having reported $5 billion in profits last year.

However, the current slump stands in contrast to Walmart’s strong sales performance, putting further pressure on Target leadership.

“Underlying profit at Target is squeezed and that makes it more likely the company will be cautious in hiring and tight in the labor hours it allocates,” Saunders added.

“That makes staff worry for their own jobs. All of this is exacerbated because communication from management has, generally, been poor.”

In addition to economic challenges, Target has faced political and cultural backlash from both ends of the political spectrum.

Conservatives have launched boycotts over the company’s LGBTQ Pride merchandise, including gender-inclusive swimwear.

Target’s CEO is shocked their earnings plummeted after backlash over their satanic “Pride” display targeted at children.

I visited their display when they tried gaslighting you about it saying it never existed— here’s what I saw: pic.twitter.com/Sv3fVo3Pfm

— Benny Johnson (@bennyjohnson) August 16, 2023

Boycotting Target is “literally terrorism”

pic.twitter.com/6Lsv7OLfrs

— Benny Johnson (@bennyjohnson) May 30, 2023

Meanwhile, Target has also walked back elements of its diversity, equity, and inclusion initiatives, a shift viewed by some as a move to align more closely with the Trump administration’s regulatory stance.

Target CEO Brian Cornell, along with the CEOs of Walmart and Home Depot, recently met privately with President Donald Trump at the White House to express concerns about the ongoing impact of tariffs.

Target has publicly warned that the tariffs could cost the company billions in lost profits and force a slowdown in business investments.

Some employees have reported that planned store remodels have already been canceled.

“Sales are so low I would be shocked if it doesn’t close sooner rather than later,” one employee wrote on Reddit.

Target has also begun quietly raising prices on imported goods, a move made during a time of declining consumer confidence.

Shoppers continue to face elevated costs across categories, especially groceries, following the inflation peak of over 9% in 2022.

Despite this environment, broader economic indicators remain relatively stable.

Unemployment remains low, and wage growth has continued at a modest pace.

As Target works to reverse its sales decline and stabilize internal operations, employees and customers alike are watching closely to see how the company navigates ongoing economic and political pressures.

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