Recent polling data from the University of Massachusetts Lowell indicates a significant decline in pop star Taylor Swift’s popularity among Republican voters in Pennsylvania.
The findings suggest that her support within the GOP has waned dramatically since she publicly endorsed Kamala Harris earlier this year.
As of now, 61% of Pennsylvania Republicans hold a negative view of Swift, while only 16% express approval of her.
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This stark contrast reflects a substantial drop in her standing among a key demographic as the 2024 presidential election approaches.
Independents also appear to be turning away from Swift, with just 23% approving of her, compared to 45% who disapprove.
This decline in support among nonaligned voters indicates a significant shift since Swift became involved in the political arena, especially with her backing of Harris.
The data reveals that regular church attendees have a particularly low opinion of the singer-songwriter.
Only 29% of this group approve of her, while 48% disapprove, suggesting that any future gospel album she might release would likely not resonate with this audience.
Overall, Swift’s approval rating among white voters shows similar trends—only 35% express approval, while 40% disapprove.
The rapid decline in her favorability ratings among these demographics is attributed to her vocal support for Democratic causes and candidates.
Earlier this year, Swift announced her endorsement of Harris, stating, “I’m voting for Kamala Harris because she fights for the rights and causes I believe need a warrior to champion them— a steady-handed, gifted leader…”
She also praised Harris’s choice of running mate Tim Walz for his long-standing advocacy on issues such as LGBTQ+ rights and women’s reproductive rights.
The polling data comes at a critical time as Pennsylvania emerges as a pivotal battleground state in the upcoming presidential election.
The race between Harris and former President Donald Trump is expected to be highly competitive.
Current polling indicates that Harris leads Trump by just one point in a multi-candidate ballot, with 46% supporting her and 45% backing Trump. Additionally, Green Party candidate Jill Stein is drawing support, capturing 6% of the votes, while 6% of respondents remain undecided.
Independents show a different preference, favoring Trump 37% to Harris’s 32%. Stein garners 2%, Libertarian candidate Chase Oliver receives 1%, and 4% support “another candidate,” with 24% still undecided.
The polling data also indicates that church attendance significantly influences voter sentiment in the state.
Approximately three in five regular churchgoers support Trump, while those who do not frequently attend religious services tend to lean towards Harris.
As the election date approaches, the implications of these shifting voter sentiments could have a profound impact on both parties’ strategies in Pennsylvania.
Swift’s declining popularity among key demographics may reflect broader trends as candidates engage with voters on various issues.
The political landscape in the Keystone State remains fluid, and both parties will need to focus on appealing to a diverse electorate to secure victory in this crucial swing state.
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