Trump Team Launches ‘DADDY’ T-Shirt After NATO Chief’s Playful Comment [WATCH]

President Donald Trump’s campaign rolled out a new limited-edition T-shirt on Thursday featuring Trump’s mugshot and the word “DADDY” printed across the front, as reported by The New York Post.

The release comes one day after NATO Secretary General Mark Rutte jokingly referred to Trump as “Daddy” during a joint press conference at the NATO summit in The Hague.

The shirt is available in orange or navy blue and can be obtained with a $35 donation to the Trump National Committee Joint Fundraising Committee (JFC), which the president launched in partnership with the Republican National Committee last year.

President Trump launches new “Daddy Trump” t-shirt.

Epic pic.twitter.com/VRVNjqxxdw

— Benny Johnson (@bennyjohnson) June 26, 2025

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The JFC’s email to supporters promoting the merchandise read in Trump’s voice:

“When Biden was President, we were LAUGHED at on the world stage. The whole world WALKED ALL OVER US! But thanks to your favorite President (ME!) we are respected once again.”

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“Please never forget that I wouldn’t be here without you,” the email continued.

“THANKS TO YOU, OUR COUNTRY IS RESPECTED AGAIN!”

The “DADDY” nickname came from a lighthearted moment during the press event with Rutte on Wednesday. Trump used an analogy comparing the conflict between Israel and Iran to a schoolyard fight between two children.

“They’ve had a big fight, like two kids in a schoolyard. You know, they fight like hell, you can’t stop them. Let them fight for about two, three minutes, then it’s easy to stop them,” Trump said at the event.

“Daddy has to sometimes use strong language to get it stopped,” Rutte replied, referencing Trump’s earlier blunt remark that “they don’t know what the f**k they’re doing.”

LMAO! The NATO Chief just called President Trump “Daddy” following his f-bomb drop

47 runs this show pic.twitter.com/WRv2HYBOh9

— Nick Sortor (@nicksortor) June 25, 2025

The moment quickly spread online and was picked up by the Trump team as a branding opportunity.

Daddy is going to pass the reigns to @JDVance and @marcorubio. Calling it now.

REPORTER: “Mark Rutte, the NATO Chief, he called you ‘daddy’ earlier…Do you regard your NATO allies as children?”

RUBIO:

TRUMP: “He did it very affectionately. Daddy, you’re my daddy.” pic.twitter.com/0dX93qjvId

— Kylie Jane Kremer (@KylieJaneKremer) June 25, 2025

President Trump’s visit to The Hague was marked by praise from multiple NATO members for his recent actions targeting Iran’s nuclear program.

Trump’s administration was also applauded for securing a commitment from NATO countries to raise their defense spending to 5% of GDP by 2035, a substantial increase from the previous 2% benchmark.

The merchandise drop follows a pattern of the Trump campaign capitalizing on viral moments and public remarks, often turning them into fundraising and messaging tools aimed at energizing supporters.

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