Trump’s WH Press Strategy Has the Media in a Meltdown [WATCH]

White House Press Secretary Karoline Leavitt spoke candidly about the Trump administration’s media approach during an interview on the “Ruthless” podcast Wednesday, emphasizing the administration’s transparency and the press’s struggle with the president’s unconventional style.

“I think that’s something the press are having a hard time with. We are genuinely having so much fun, and this is why you’re seeing them obsess over Elon Musk and President Trump, and they’re trying so hard but failing to drive a wedge in that relationship because they love those sensational stories of trying to pin people against each other,” Leavitt said.

She also highlighted President Donald Trump’s engagement with the media, stating that he has taken over 1,000 press questions in the first few weeks of his presidency.

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“I mean that is the most accessible president we’ve ever had, and it’s a question on every topic under the sun, and again he did it with his entire cabinet sitting around him, the transparency and the accessibility, and they don’t say it on the air, but they will tell you off the record that they are pleased with that,” Leavitt continued.

Leavitt detailed the administration’s efforts to expand access to non-traditional media outlets, including influencers and podcasters.

Among the changes she has implemented in the White House briefing room is a dedicated seat for non-legacy media figures.

“This goes back to the non-traditional media strategy that Donald Trump owned and won on the campaign trail, sitting down with podcasts, influencers, comedians and owning that space, because no other politician has ever done that before,” Leavitt said.

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She emphasized that the strategy allows the president to reach Americans who otherwise would not have the opportunity to hear directly from him.

“And he was able to reach so many people across the country who otherwise would have never heard his honest message and who he really is as a person because the coverage of him has always been through the bias of the legacy media,” she added.

John Ashbrook, co-host of the “Ruthless” podcast, was among the first podcasters to gain access to the White House briefing room under this initiative.

Leavitt dismissed accusations that the administration was attempting to shape more favorable media coverage, calling such claims “laughable.”

“The legacy media is still in the briefing room. I take questions from CNN just as much as I take questions from our great conservative friends who don’t have seats in that room, that have to stand on the sides for hours just to have a spot in there,” she said.

She reiterated that the Trump administration is committed to open communication with the press, stating that neither she nor the president is hesitant to take questions from any outlet.

As the administration continues its efforts to reshape how the White House engages with the media, Leavitt signaled that these changes reflect a broader commitment to transparency and accessibility.

“We felt it would have been irresponsible to not continue the strategy after Trump took office,” she said.

With President Trump’s frequent media interactions and Leavitt’s changes to the briefing room, the White House is embracing a new era of press engagement—one that prioritizes alternative media voices alongside traditional outlets.

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