Vice President J.D. Vance leaned into an online joke at his own expense this Halloween, sharing a short video that quickly went viral and earned widespread attention across multiple social media platforms.
— JD Vance (@JDVance) October 31, 2025
In the clip posted on TikTok and filmed at the Naval Observatory residence, Vance appears wearing a curly brown wig, a dark suit, and a red tie.
Greeting a group of trick-or-treaters at his door, he says, “Happy Halloween, kids … remember, say thank you!”
The line references the now-famous “you didn’t say thank you” meme that has circulated online for months.
As Vance spins under purple lighting, the eerie Twilight Zone theme plays in the background.
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The response was immediate across TikTok, Instagram, X, and Facebook, where thousands of users shared and commented on the lighthearted clip.
The viral meme originated earlier this year after Vance’s February meeting with Ukrainian President Volodymyr Zelensky at the White House.
“Have you said thank you once?” –@VP JD Vance pic.twitter.com/kDu0o6gDd4
— The White House (@WhiteHouse) February 28, 2025
Following that exchange, critics circulated an edited image of Vance with exaggerated features and messy curly hair, often paired with captions such as “you didn’t say please” or “you didn’t say thank you.”
Instead of ignoring the meme, Vance chose to play along.
Earlier this week, the White House X account joined in on the joke by posting a series of parody “costume package” graphics featuring political figures.
One of the images showed a “JD Vance Costume” with the caption “does not include the fat JD curly hair.”
Choose wisely… 👻 pic.twitter.com/B3YvsTh7f2
— The White House (@WhiteHouse) October 29, 2025
Vance’s Halloween video appeared to complete that running gag by adding the missing wig himself.
@jdHappy Halloween everyone, remember to say thank you while you trick or treat!♬ original sound – J.D. Vance
Within hours of posting, Vance’s clip was trending across social media.
Screenshots and reaction videos spread quickly, with one user calling him “the best VP ever,” while another commented, “JD just won 2028.”
Elon Musk reacted to the video with a laughing emoji, while others joined in by remixing the clip, adding visual effects and pairing it with the original meme for humorous effect.
Even some critics online acknowledged Vance’s willingness to engage in the humor.
One user on X simply wrote, “he did the meme lol,” a comment that captured the general tone of the response.
The post’s virality was boosted by users across the political spectrum, who shared and re-edited the video in different formats throughout the day.
For the Trump administration, the moment reflects a broader communications strategy that embraces viral media and humor as part of its digital outreach.
President Trump’s communications team has long leaned on rapid online engagement, meme-driven content, and relatable moments to reach younger audiences and generate high levels of visibility across platforms.
Vance’s post demonstrates how a well-timed moment of humor can transform a viral joke into a political win.
By embracing the meme rather than avoiding it, the vice president turned a once-mocking internet trend into an opportunity to connect with millions of viewers — and reminded audiences that even high-ranking officials can join in the Halloween spirit.
Happy Halloween! pic.twitter.com/0JOOwlCn8J
— JD Vance (@JDVance) October 31, 2025
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