A very crude joke about LGBTQ+ sex for a social media promotion has put a subscription meal delivery company in hot water.
HelloFresh advertised its Pride Month discount with the code “bottoms up” and added a reference to gay sex.
‘Such a stupid marketing decision. Sale food — get out of the culture wars.’
“We know eating isn’t always a top priority this month. We respect that. But for those of you who are… prepping… we have an extensive lineup of high-fiber recipes available. Happy Pride,” the company said in its advertisement.
The company went viral, with many criticizing the bizarre ad online, which the company still has published as of Monday afternoon.
“Long-term customer account canceled. It’s a shame; we loved the service. This is literally the only reason we canceled our account. Such a stupid marketing decision. Sale [sic] food — get out of the culture wars,” replied Republican Tennessee state Rep. Aron Maberry.
“Interesting choice by @HelloFresh. It wasn’t enough for them to merely celebrate Pride Month, they went the extra mile in associating their food with human a**holes, enemas, and s**t. Bold strategy. Unsubscribed,” responded Wade Miller of the Center for Renewing America.
“I thought there was no way this was real… it had to be parody… so I looked it up myself. It’s real. @HelloFresh are advertising their product as being good for clearing out your rectum in preparation for anal s*x during Pride Month. I’m so done with this timeline,” wrote one critic.
“I’ve used hello fresh many times. Will never again,” said another user.
Even some LGBTQ+ members were upset by the ad.
“As a lesbian, I am so tired of this nonsense. I am tired of corporate Pride and activist Pride,” responded Ani O’Brien.
“The irony is that HelloFresh’s marketing department thinks this is progressive. It’s regressive and distasteful. It takes decades of work by ordinary gay people who want to be seen as neighbours, colleagues, parents, partners and family members and reduces all of it to a crude sexual punchline.”
“As a gay man it’s disgusting that this is all @hellofresh thinks about gay men. This does not honor or respect us. It just paints us as nothing more than rutting animals,” said another critic.
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Others, like LGBTQ+ news outlet Pink News, documented the positive responses from their community.
One person said: “The gays feel seen with this. Bravo.” Drag Race favourite Plasma said: “Girl it’s THEE month for eating.” Others said the post was “true allyship”, and that the company had “clocked the bottoms.”
A Blaze News request for comment to HelloFresh was not immediately answered.
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