Etsy cracks down on spell-casting after a decade of turning a blind eye

Despite banning metaphysical services (like spell-casting, hexes, clairvoyant readings, prayers or rituals promising outcomes, etc.) in 2015, Etsy has largely looked the other way as “Etsy witches” built lucrative businesses around custom spell work.

In September 2025, a Jezebel article satirically detailing how its writers hired Etsy witches to curse conservative activist Charlie Kirk drew intense backlash after he was assassinated just two days later.

However, now the online marketplace for handmade, vintage, and unique goods has suddenly started strictly enforcing the policy, leading to shop removals and listing takedowns.

BlazeTV host Allie Beth Stuckey was encouraged by the news because witchcraft is a very real danger, she says.

“Christians know that demonic activity is real and that witchcraft is real because Satan is real, and he works through these means that might just seem silly and superstitious but actually are vectors and vessels of his workings and of his power,” Allie explains.

The good news, she says, is “witchcraft doesn’t have any dominion over the Christian” because Christians are “indwelt by the Holy Spirit.”

“However, because of its evil and because of the effect that it has on culture, the effect that it has on societies, we really have to care,” she argues. “When it’s becoming popularized, when it’s becoming normalized, when it’s becoming commercialized, when billions and billions of dollars are being made by people casting spells on others through a seemingly innocuous site like Etsy, we’ve got a problem.”

Part of the problem is the inevitable fraud that results from selling intangible goods.

“When you’re selling intangible things and you’re kind of commercializing these spiritual, abstract practices, it’s obviously rife with the potential for fraud and all different kinds of things and can also be very damaging if people don’t feel like they got their money’s worth,” says Allie.

But the even bigger issue is the darkness millions of people are being lured into.

Allie lists some of the spells that have been sold on Etsy, including wealth-enhancing spells, love spells promising to make an “avoidant” crush become “obsessed” with the spell buyer, and hexes that supposedly cast curses on one’s enemies.

“It actually is very sad when you think about the desperation that someone has to have and just the longing, the unrequited love that someone has to feel, the purposelessness, the lostness that someone is embroiled in to believe this kind of advertisement and then to pay money for it,” she sighs.

On top of that, these spells — regardless of whether they’re real witchcraft or just scams — lead people away from the truth.

Allie calls the lost souls looking to witchcraft to solve their problems “just another manifestation of exchanging the God of Scripture for the God of self.”

While many of the Etsy spells are undoubtedly hoaxes, Allie believes that some are probably legitimate.

“I actually don’t put it past Satan to use this means to get people to have faith in things like witchcraft, even if it gives you something that you want temporarily, as long as he can win the long-term war for your soul,” she warns.

Sadly, the evil of witchcraft is almost certainly not what motivated Etsy to suddenly start enforcing the company’s decade-old policy.

“I don’t think that the people at Etsy, who are very anti-pro-life and who are very pro-trans and pro-abortion, I don’t think they have moral qualms with witchcraft,” says Allie.

“I think they don’t want to be on the hook for the potential of fraud. They don’t want to deal with the customer service issues of people not getting the outcome that they want. They don’t want to deal with another negative PR campaign [like the Charlie Kirk scandal] … so they’re like, ‘It’s just not worth it.”’

To hear more, watch the episode above.

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