Paris Hilton used a new set of social media photos on Tuesday to promote her skincare brand, Parivie Beauty, sharing images from a bathtub photo shoot as part of the campaign, as reported by Page Six.
The media personality and entrepreneur posted a carousel of photos on Instagram showing herself in a bathtub filled with soap bubbles while promoting the brand.
In the photos, Hilton appeared nude but covered with bubbles as part of the stylized shoot.
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Alongside the images, Hilton added a caption pointing followers toward the skincare line’s upcoming release.
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“Eyes first. Always. Tomorrow. @ParivieBeauty TikTok Shop + Parivie.com.”
The images show Hilton with her blonde hair swept upward, with a few loose strands framing her face. The overall look was styled to highlight the beauty campaign associated with the Parivie Beauty brand.
The bathtub images are the latest promotional content Hilton has shared in connection with her business ventures and social media presence.
Earlier this year, Hilton marked her birthday with another highly stylized photo shoot. On Feb. 19, she posted a series of photos from that shoot showing her wearing little more than a feather boa, sheer thigh-high stockings, and jewelry.
“In my Birthday suit,” Hilton wrote in the caption accompanying the birthday-themed images, while also crediting the team involved in the shoot.
The birthday photo session was photographed by Brian Ziff. The images featured Hilton posing among satin drapes, pillows, and feathers. One of her dogs, Prince Tokyo Gizmo Hilton, also appeared in the photos.
Hilton has continued to remain active both in entertainment and in her various business ventures. In January, she appeared on the red carpet in Los Angeles for the premiere of her documentary, “Infinite Icon: A Visual Memoir.”
The documentary premiere marked another public appearance for Hilton as she continues expanding her brand portfolio and media presence.
In addition to promoting her skincare line and participating in media projects, Hilton has previously discussed the amount of time she dedicates to skincare.
Last fall, she revealed that she spends approximately nine hours each week receiving facials.
“I take care of my skin like an Olympic athlete,” Hilton said while discussing her skincare routine.
Hilton is also a mother of two children. She shares son Phoenix and daughter London with her husband, Carter Reum. The couple married in 2021.
Phoenix turned three years old in January, while London is currently two years old.
The latest social media campaign promoting Parivie Beauty comes as Hilton continues to leverage her large online following to highlight her brand ventures.
Her Instagram account frequently features promotional campaigns, fashion shoots, and updates connected to her businesses and entertainment projects.
For now, the bathtub photo shoot marks Hilton’s newest effort to draw attention to her skincare line as she continues marketing Parivie Beauty through social media.
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