Actress Sydney Sweeney is drawing attention online after releasing new promotional images for her lingerie brand, Syrn, as part of its latest collection launch announced this week, as reported by Page Six.
The 28-year-old “Euphoria” star shared the photos on Instagram on Wednesday, showcasing pieces from the upcoming release.
In one set of images, Sweeney wore a pink halter-style lace bra paired with matching lace underwear and a skirt. The look was completed with leg garters and lace-up footwear styled to resemble ballet-inspired shoes. She posed in a red velvet chair, wearing her hair in loose curls.
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The promotional caption accompanying the post stated, “Meet The Starlet Halter Unlined Bra in color Pout.,” followed by, “Made with the same lace and fit from our best-selling Show Off Bra but with a new halter look.”
The announcement also included a release date for the next drop, noting, “Seductress Drop 2 arrives 3.24.26 at 8 AM PT.”
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Additional images from the collection featured Sweeney modeling a white outfit that included a corset, sheer gloves, and coordinated accessories.
The photos were staged inside a movie theater, where she posed on a chair while holding popcorn.
Sweeney has frequently appeared in promotional campaigns for her own brand, including recent images in a black lace set.
The actress has addressed commentary surrounding her marketing approach, stating that her designs are intended for women rather than external expectations.
In a January interview with Cosmopolitan, Sweeney said, “This is me reclaiming my body and my narrative and using it to empower other women.”
She added:
“People will say, ‘Oh, she’s doing this for guys’ or ‘Oh, she’s a guy’s girl.’ But I’m like, ‘What is more girl’s girl than owning your body and doing it for yourself?’”
The latest campaign follows recent online speculation involving Sweeney’s absence from a promotional image tied to the upcoming third season of “Euphoria.”
Some social media users suggested the absence could be linked to a rumored dispute with co-star Zendaya.
However, Page Six reported that Sweeney was not included in the group shot because she was filming a separate scene at the time. The report stated that her absence was not related to any alleged feud.
Sweeney continues to balance her acting career with business ventures, using her public platform to promote the Syrn brand while responding to ongoing commentary surrounding her image and marketing strategy.
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