Hailey Bieber Turns Up the Heat in Thong Bikini After Denying Brazilian Butt Lift Rumors

Hailey Bieber turned up the heat while promoting her beauty brand, Rhode, on Friday, showing off her sculpted figure in a brown thong bikini.

The 29-year-old entrepreneur posed for a series of Instagram photos that quickly drew attention for both her confident display and her recent comments about cosmetic procedures.

In one image, Hailey faced away from the camera, pairing her bikini with yellow heels while giving followers a look at her tanned and toned body.

Another photo showed the model resting a Rhode product between the straps of her bikini top, flaunting her abs in the process.

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Shortly after, she shared an Instagram Story featuring a workout band positioned just below her backside, highlighting her dedication to fitness.

The posts came only hours after Hailey addressed speculation that she has had any procedures to enhance her body, including a Brazilian Butt Lift.

“I have no Botox in my face. I made a commitment to myself that I wasn’t going to do any Botox until I was in my thirties,” she said during an appearance on the “In Your Dreams With Owen Thiele” podcast in October.

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She explained that she might reconsider cosmetic treatments later but added that her mother has never used Botox and still looks “insane.”

For those doubtful of her claims, Hailey asked plainly, “Why would I lie?”

She went on to detail her approach to skincare, revealing that while she avoids injectables, she does enjoy certain treatments. “I love PRP, which is when they take your blood from your arms and they spin it,” she said.

Hailey added that she has also tried PRF, a process she described as heating and cooling her blood into a gel-like consistency before injecting it. “I’ve done that, which I loved,” she said, noting that she gets such treatments a few times each year.

The mogul said she also sometimes opts for “light little lasers” but maintains that consistency and skincare diligence are her real secrets.

Hailey has faced plastic surgery speculation before. In 2020, she publicly criticized online trolls who circulated edited photos implying she had work done. “Stop using pics that are edited by makeup artists!” she wrote at the time.

“This photo on the right is NOT what I look like,” she continued. “I’ve never touched my face.”

She urged fans to compare her real, unfiltered photos instead of altered ones.

Beyond skincare, Hailey shared how her exercise routine keeps her strong. She told Time Magazine that her regimen focuses on strength training and Pilates.

However, she admitted she thinks Pilates “has become a little bit of a fad” and said it can be hard to find instructors who truly focus on correct form.

Hailey, who welcomed her son Jack with husband Justin Bieber in 2024, credits consistency both in her workouts and her skincare for keeping her feeling confident.

Her latest bikini photos seem to back that up, with every detail from her glowing skin to her defined muscles reinforcing her message of dedication and balance.

With both the confidence of a model and the candor of an entrepreneur, Hailey Bieber continues to command attention online, this time by celebrating her natural routine and shutting down cosmetic surgery speculation once again.

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