Hailey Bieber delivered a striking new look for Kim Kardashian’s SKIMS brand, starring in a fresh campaign that highlights her effortless glamour and natural confidence, as reported by Fox News.
The model was photographed by Mert Alas for the Everyday Cotton line, showing off a series of minimalist styles that emphasize comfort with a fashion-forward edge.
Kim Kardashian praised Bieber’s ability to make simplicity look elevated, calling her “the perfect person to bring Everyday Cotton to life.”
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In one standout image, Hailey wore a soft blush-pink lingerie set that included a triangle bra and matching low-rise briefs.
The simple tones and clean lines reflected the understated approach of the campaign.
Another look featured Hailey in black lingerie with ultra-thin straps and high-cut bottoms accented by delicate string sides.
The monochromatic set gave a sleek and modern feel, focusing attention on the precise tailoring.
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The campaign’s stripped-back styling allowed each design to speak for itself, highlighting SKIMS’ blend of functionality and refined design.
Hailey’s husband, Justin Bieber, shared the campaign on his Instagram account without a caption but paired the post with Foreigner’s song “Cold As Ice,” creating a cool and playful contrast to the sultry visuals.
Hailey, the daughter of actor Stephen Baldwin and graphic designer Kennya Baldwin, has built an impressive modeling career since signing with IMG Models in 2016.
She has appeared in campaigns for global brands including Tommy Hilfiger, Guess, and Ralph Lauren.
Since marrying pop superstar Justin Bieber in 2018, Hailey has developed her own business ventures, most notably her skincare brand, Rhode.
Founded in 2022, Rhode quickly gained traction in the beauty industry and was later acquired by e.l.f. Beauty in a deal valued at up to $1 billion.
Hailey continues to serve as the brand’s founder and chief creative officer.
Hailey and Justin welcomed their son, Jack, in 2024, with Hailey embracing both motherhood and her growing presence in fashion and business.
Her latest SKIMS appearance reinforces her dynamic place in the industry, combining her modeling background with her evolving entrepreneurial image.
Stephen Baldwin recently told Fox News Digital that his daughter and her son are doing well and that his “quiet Christian life” remains in a good place, reflecting a sense of balance amid the family’s high-profile careers.
The SKIMS campaign captures Hailey Bieber’s trademark blend of poise and authenticity, presenting a confident, pared-down elegance that continues to define her style.
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